🇮🇳Money on the table: India
Its worst price sits about 85% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Drivvo - Vehicle management
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App Storedrivvo.com
Pricing Score
41/ 100
Your prices sit well away from what these markets carry.
Scored across 9 of your markets.
Off targetYour pricing is well off what these markets can carry.
63 of your 85 price checks sit below the range their markets carry. Another 18 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 81 of your 85 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in Australia sits about 618% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 8 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
85
10 products, 10 countries
Off-target
81
95% of price checks
Avg deviation
64.2%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 85 price checks, not 100. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
48
Below range
15
In range
4
Above range
6
Far above range
12
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Australia Far above range | 618% |
Canada Far above range | 525% |
United Kingdom Far above range | 113% |
India Far below range | 85% |
Japan Far below range | 82% |
Mexico Far below range | 81% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. In 4 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaExtreme spread · far high & far low
- GermanyExtreme spread · far high & far low
- FranceExtreme spread · far high & far low
- United KingdomModerate spread · 3 bands, all above range
- CanadaExtreme spread · far high & far low
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇯🇵Your biggest market: Japan
Japan is far below range, about 82% past the bottom of the range. One tier here usually beats fixing a dozen smaller markets.
81 of 85 price checks are off
That's 95% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 10 products
Your widely sold products, most price checks off target first.
Yearly subscription
0% in range · 18 price checks
Well under what the market carries · 9Under what the market carries · 3Over what the market carries · 1Well over what the market carries · 5
Monthly signature
0% in range · 14 price checks
Well under what the market carries · 7Under what the market carries · 2Well over what the market carries · 5
Monthly subscription
0% in range · 9 price checks
Well under what the market carries · 5Under what the market carries · 3Over what the market carries · 1
Yearly subscription (50% off)
0% in range · 8 price checks
Well under what the market carries · 4Under what the market carries · 3Over what the market carries · 1
Annual Subscription
0% in range · 8 price checks
Well under what the market carries · 4Under what the market carries · 3Over what the market carries · 1
5 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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