🇬🇧Biggest overprice: United Kingdom
Its worst price sits over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Drivvo - Vehicle management
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We checked your prices in 10 markets. Claim it and your account opens with this report already inside.
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Not your app? Run a free audit on yoursPricing Score
61/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're leaving money on the table.
112 of your 157 prices sit below their local optimum, likely revenue you're not collecting. Another 36 sit above their own, pricing buyers out at the top end. Your biggest gap: Japan, well under its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too low in 6 of the 9 markets in this preview.
In Japan, it's well under its local optimum.
Prices checked
157
21 products, 10 countries
Off-target
148
94% of prices
Avg deviation
41.6%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 9 of your 10 markets.
How your prices stack up
Far below optimum
72
Below optimum
40
Near optimum
9
Above optimum
36
Far above optimum
0
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
Japan Far below optimum | Locked |
India Far below optimum | Locked |
Mexico Far below optimum | Locked |
Brazil Far below optimum | Locked |
United Kingdom Above optimum | Locked |
Australia Below optimum | Locked |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Unlock the full report
This free report covers 10 markets.
We cover 175+ storefronts for customers.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
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More in this audit
Markets where pricing pulls in different directions6 markets pull in different directions6 markets pull in different directions
Markets where pricing pulls in different directions
6 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. In 2 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilWide spread · pulled both ways
- MexicoWide spread · pulled both ways
- JapanSubtle spread · neighbouring bands, all below optimum
- CanadaSubtle spread · neighbouring bands, all below optimum
- FranceSubtle spread · neighbouring bands, all above optimum
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out148 of 157 prices are off148 of 157 prices are off
What stands out
148 of 157 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇯🇵Your biggest market: Japan
Japan is your biggest market, and it's the one this report opens on. One tier here usually beats fixing a dozen smaller markets.
148 of 157 prices are off
That's 94% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown21 products · 6% of price checks near optimum21 products · 6% of price checks near optimum
Product breakdown
21 products · 6% of price checks near optimum
Per product
Across 21 products
Your widely sold products, most prices outside their optimum band first.
Monthly subscription
0% near optimum · 9 prices
Well under its local optimum · 4Under its local optimum · 2Over its local optimum · 3
Assinatura mensal
0% near optimum · 9 prices
Well under its local optimum · 4Under its local optimum · 2Over its local optimum · 3
Yearly subscription · Yearly
0% near optimum · 9 prices
Well under its local optimum · 4Under its local optimum · 2Over its local optimum · 3
Yearly subscription · Yearly (2)
0% near optimum · 9 prices
Well under its local optimum · 4Under its local optimum · 2Over its local optimum · 3
Fleet 50 - Monthly
0% near optimum · 9 prices
Well under its local optimum · 4Under its local optimum · 2Over its local optimum · 3
16 more products in this audit.
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