🇦🇺Biggest overprice: Australia
Pricing here is roughly 9% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
20/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're leaving money on the table in several markets.
A bunch of storefronts are priced below what they could carry. Nudging them up usually grows ARPU without meaningful churn.
Countries audited
10
of 175+ worldwide
Prices checked
30
Across 3 products and 10 countries
Off-target
24
80% of prices checked
Avg deviation
15.7%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
15
Moderately underpriced
6
Well aligned
6
Moderately overpriced
3
Strongly overpriced
0
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- IndiaModerate spread · 2 bands
- CanadaSubtle spread · neighbouring bands
- United KingdomSubtle spread · neighbouring bands
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇧🇷Money on the table: Brazil
You're priced about 55% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
24 of 30 price checks are off
That's 80% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 3 products
Products sold in most markets come first, then ranked by how many of their markets are priced off target.
Monthly
20% aligned · 10 countries
Priced very low (>15% under target) · 5Priced low (5-15% under target) · 2On target (within ±5%) · 2Priced high (5-15% over target) · 1
Weekly
20% aligned · 10 countries
Priced very low (>15% under target) · 5Priced low (5-15% under target) · 2On target (within ±5%) · 2Priced high (5-15% over target) · 1
Yearly
20% aligned · 10 countries
Priced very low (>15% under target) · 5Priced low (5-15% under target) · 2On target (within ±5%) · 2Priced high (5-15% over target) · 1
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Brazil Strongly underpriced | -55% |
India Strongly underpriced | -32% |
Japan Strongly underpriced | -28% |
Germany Strongly underpriced | -21% |
Canada Strongly underpriced | -16% |
France Strongly underpriced | -16% |
Mexico Moderately underpriced | -10% |
Australia Moderately overpriced | +9% |
United Kingdom Moderately underpriced | -7% |
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You're seeing 10 of 175+ countries.
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- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
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