🇮🇳Biggest overprice: India
Pricing here is roughly 102% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
easyStars - Astrology & Tarot
Horoscope & Spiritual Guidance
App Store
Pricing Score
28/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're priced too high in a lot of places.
Over half of what we checked is above what local buying power supports. Cutting prices in those markets typically lifts conversion enough to grow net revenue, not shrink it.
Countries audited
10
of 175+ worldwide
Prices checked
80
Across 6 products and 10 countries
Off-target
58
73% of prices checked
Avg deviation
22.0%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
17
Moderately underpriced
2
Well aligned
22
Moderately overpriced
11
Strongly overpriced
28
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- CanadaExtreme spread · far high & far low
- MexicoExtreme spread · far high & far low
- JapanExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
- United States of AmericaExtreme spread · far high & far low
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇲🇽Money on the table: Mexico
You're priced about 57% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
58 of 80 price checks are off
That's 73% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 6 products
Your widely sold products, most markets off target first.
Premium Subscription
13% aligned · 30 countries
Priced very low (>15% under target) · 10Priced low (5-15% under target) · 1On target (within ±5%) · 4Priced high (5-15% over target) · 3Priced very high (>15% over target) · 12
Stardust Midi Pack
20% aligned · 10 countries
Priced very low (>15% under target) · 2Priced low (5-15% under target) · 1On target (within ±5%) · 2Priced high (5-15% over target) · 1Priced very high (>15% over target) · 4
Stardust Mini Pack
30% aligned · 10 countries
Priced very low (>15% under target) · 3On target (within ±5%) · 3Priced high (5-15% over target) · 1Priced very high (>15% over target) · 3
Premium Monthly Offer
40% aligned · 10 countries
On target (within ±5%) · 4Priced high (5-15% over target) · 1Priced very high (>15% over target) · 5
Stardust Large Pack
40% aligned · 10 countries
Priced very low (>15% under target) · 1On target (within ±5%) · 4Priced high (5-15% over target) · 3Priced very high (>15% over target) · 2
1 more product in this audit.
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
India Strongly overpriced | +102% |
United States of America Strongly overpriced | +67% |
Mexico Strongly underpriced | -57% |
Australia Strongly overpriced | +55% |
France Strongly underpriced | -55% |
Germany Strongly underpriced | -55% |
Brazil Strongly overpriced | +54% |
Canada Strongly underpriced | -53% |
Japan Strongly underpriced | -50% |
United Kingdom Strongly underpriced | -46% |
Sign up to see the recommended price for each of these markets.
Unlock the full report
You're seeing 10 of 175+ countries.
Sign up free, connect your store, and see the recommended price for every market, mapped to real App Store price tiers. Push the changes live when you approve them.
- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
Free · No credit card
Not ready? We'll email you a link to this report — no signup required.
Email me this report
We'll email you a link to this report. No spam.