🇩🇪Your biggest market: Germany
Germany is your biggest market, and it's the one this report opens on. One tier here usually beats fixing a dozen smaller markets.
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Most of your prices miss their local optimum.
Scored across 5 of your markets.
Room to improve18 of your 20 prices sit above their local optimum, pricing buyers out at the top end. Your biggest gap: Germany, 33% over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
Coming down a tier or two usually grows total revenue, not the other way around. 2 more markets have a price this far out.
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Countries audited counts all 6 markets we analyzed. The score above covers the 5 we could measure. We checked 20 prices, not 24. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Across the 6 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
Germany Far above optimum | 33% |
Australia Far above optimum | 32% |
France Far above optimum | 30% |
United Kingdom Above optimum | 13% |
Canada Above optimum | 10% |
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These 3 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
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All 2 findings come from your own pricing data.
Germany is your biggest market, and it's the one this report opens on. One tier here usually beats fixing a dozen smaller markets.
That's 90% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
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Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
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