Pricing Intelligence Report
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Edge: Hybrid Fitness Plans

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Issued April 24, 2026By MiravaBaseline USA · USDRefreshed Apr 24, 2026
The verdict

You're leaving money on the table in several markets.

A bunch of storefronts are priced below what they could carry. Nudging them up usually grows ARPU without meaningful churn.

Countries audited
10
of 175+ worldwide
Prices checked
100
Across 4 products and 10 countries
Off-target
85
85% of prices checked
Avg deviation
26.4%
vs the local target price

How your prices stack up

vs the local target price
Strongly underpriced
59
Moderately underpriced
10
Well aligned
15
Moderately overpriced
9
Strongly overpriced
7
Inconsistency check

Markets where pricing pulls in different directions

These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.

  • AustraliaExtreme spread · far high & far low
  • IndiaModerate spread · 3 bands
  • BrazilExtreme spread · far high & far low
  • United KingdomWide spread · pulled both ways
  • JapanWide spread · pulled both ways
Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

Auto-derived from this report's data, not boilerplate.

🇮🇳Biggest overprice: India

Pricing here is roughly 35% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.

🇧🇷Money on the table: Brazil

You're priced about 56% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.

85 of 100 price checks are off

That's 85% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.

Per product

Across 4 products

Products available in every audited country come first, then sorted by how far each one's pricing is from the local target.

6 Month

7% aligned · 29 countries
Priced very low (>15% under target) · 24On target (within ±5%) · 2Priced high (5-15% over target) · 3

Quarterly

12% aligned · 25 countries
Priced very low (>15% under target) · 17Priced low (5-15% under target) · 3On target (within ±5%) · 3Priced high (5-15% over target) · 2

Monthly

19% aligned · 26 countries
Priced very low (>15% under target) · 18Priced low (5-15% under target) · 3On target (within ±5%) · 5

Annual

25% aligned · 20 countries
Priced low (5-15% under target) · 4On target (within ±5%) · 5Priced high (5-15% over target) · 4Priced very high (>15% over target) · 7
Sample

Country-by-country pricing

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Detailed pricing locked

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You're seeing 10 of 175+ countries.

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  • Country-by-country recommended prices
  • Mapped to actual platform tiers
  • Revenue-impact projection
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Methodology · Local target prices derived from regional buying power, live exchange rates, and platform tier rulesGenerated by Mirava, automated regional pricing for app makers

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