🇬🇧Biggest overprice: United Kingdom
Its worst price sits about 59% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
30/ 100
Your prices sit well away from what these markets carry.
Scored across 9 of your markets.
Off targetYour pricing is well off what these markets can carry.
20 of your 27 price checks sit below the range their markets carry. Another 5 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 25 of your 27 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in Japan sits about 90% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 8 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
27
1 product, 10 countries
Off-target
25
93% of price checks
Avg deviation
58.0%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
19
Below range
1
In range
2
Above range
2
Far above range
3
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Japan Far below range | 90% |
Mexico Far below range | 90% |
Australia Far below range | 89% |
Brazil Far below range | 87% |
India Far below range | 84% |
United Kingdom Far above range | 59% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. In each of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- GermanyExtreme spread · far high & far low
- FranceExtreme spread · far high & far low
- United KingdomExtreme spread · far high & far low
- CanadaWide spread · pulled both ways
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
25 of 27 price checks are off
That's 93% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Product breakdown
Unlimited access
7% in range · 27 price checks
Well under what the market carries · 19Under what the market carries · 1Inside the range the market carries · 2Over what the market carries · 2Well over what the market carries · 3
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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