🇯🇵Money on the table: Japan
Its worst price sits about 87% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Email - Edison Mail
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App Storemail.edison.tech
Pricing Score
43/ 100
Your prices sit well away from what these markets carry.
Scored across 9 of your markets.
Off targetYour pricing is well off what these markets can carry.
47 of your 90 price checks sit below the range their markets carry. Another 30 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 77 of your 90 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in India sits about 126% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 8 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
90
1 product, 10 countries
Off-target
77
86% of price checks
Avg deviation
53.2%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
38
Below range
9
In range
13
Above range
9
Far above range
21
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 126% |
Australia Far above range | 90% |
Japan Far below range | 87% |
Brazil Far below range | 86% |
Germany Far below range | 83% |
France Far below range | 83% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 9 previewed markets don't have one pricing story. In each of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilExtreme spread · far high & far low
- MexicoExtreme spread · far high & far low
- CanadaExtreme spread · far high & far low
- GermanyExtreme spread · far high & far low
- FranceExtreme spread · far high & far low
4 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
77 of 90 price checks are off
That's 86% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Product breakdown
Edison Mail+
14% in range · 90 price checks
Well under what the market carries · 38Under what the market carries · 9Inside the range the market carries · 13Over what the market carries · 9Well over what the market carries · 21
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- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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