🇬🇧Biggest overprice: United Kingdom
Its worst price sits about 6% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Emma - Budget Planner Tracker
Meet Emma, your financial super app ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL…
App Storeemma-app.com
Pricing Score
70/ 100
Based on 3 markets, so read it as a first look.
Room to improveThere's real money sitting in your pricing gaps.
10 of your 30 price checks sit below the range their markets carry. Another 10 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 20 of your 30 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Canada sits about 23% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers.
Countries audited
4
of 175+ worldwide
Price checks
30
13 products, 4 countries
Off-target
20
67% of price checks
Avg deviation
16.2%
vs the local target price
Countries audited counts all 4 markets we analyzed. The score above covers the 3 we could measure. We ran 30 price checks, not 52. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
10
Below range
0
In range
10
Above range
10
Far above range
0
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 4 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Canada Far below range | 23% |
United Kingdom Above range | 6% |
Sign up to see the recommended price for each of these markets.
Findings
What stands out
All 2 findings come from your own pricing data.
20 of 30 price checks are off
That's 67% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 13 products
Your widely sold products, most price checks off target first.
Emma Pro · Monthly
33% in range · 3 price checks
Well under what the market carries · 1Inside the range the market carries · 1Over what the market carries · 1
Emma Pro · Yearly
33% in range · 3 price checks
Well under what the market carries · 1Inside the range the market carries · 1Over what the market carries · 1
Emma Plus Monthly
33% in range · 3 price checks
Well under what the market carries · 1Inside the range the market carries · 1Over what the market carries · 1
Emma Pro · Yearly (2)
33% in range · 3 price checks
Well under what the market carries · 1Inside the range the market carries · 1Over what the market carries · 1
Emma Pro · Monthly (3)
33% in range · 3 price checks
Well under what the market carries · 1Inside the range the market carries · 1Over what the market carries · 1
8 more products in this audit.
Unlock the full report
You're seeing all 4 markets we audited.
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- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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