Pricing Intelligence Report
Emma - Budget Planner Tracker icon

Emma - Budget Planner Tracker

Meet Emma, your financial super app ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL…

App Storeemma-app.com
Issued June 17, 2026By MiravaBaseline USA · USDRefreshed 6 days ago
The verdict

You're priced too high in a lot of places.

Over half of what we checked is above what local buying power supports. Cutting prices in those markets typically lifts conversion enough to grow net revenue, not shrink it.

Countries audited
4
of 175+ worldwide
Prices checked
40
Across 9 products and 4 countries
Off-target
27
68% of prices checked
Avg deviation
37.1%
vs the local target price

How your prices stack up

vs the local target price
Strongly underpriced
8
Moderately underpriced
0
Well aligned
13
Moderately overpriced
7
Strongly overpriced
12
Inconsistency check

Markets where pricing pulls in different directions

These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.

  • FranceExtreme spread · far high & far low
  • CanadaExtreme spread · far high & far low
  • United States of AmericaModerate spread · 2 bands
  • United KingdomSubtle spread · neighbouring bands
Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

Auto-derived from this report's data, not boilerplate.

🇬🇧Biggest overprice: United Kingdom

Pricing here is roughly 90% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.

🇬🇧Your biggest market: United Kingdom

United Kingdom is currently strongly overpriced (+90%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.

27 of 40 price checks are off

That's 68% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.

Per product

Across 9 products

Showing the 5 most off-target products with full country coverage. 4 more available.

Emma Pro

18% aligned · 22 countries
Priced very low (>15% under target) · 3On target (within ±5%) · 4Priced high (5-15% over target) · 3Priced very high (>15% over target) · 12

Emma Ultimate Monthly

0% aligned · 2 countries
Priced very low (>15% under target) · 1Priced high (5-15% over target) · 1

Six Months Pro Subscription

0% aligned · 1 country
Priced very low (>15% under target) · 1

Emma Plus Monthly

50% aligned · 4 countries
Priced very low (>15% under target) · 1On target (within ±5%) · 2Priced high (5-15% over target) · 1

Subscription

50% aligned · 4 countries
Priced very low (>15% under target) · 1On target (within ±5%) · 2Priced high (5-15% over target) · 1
4 more products in this audit.
Sample

Country-by-country pricing

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Detailed pricing locked

Unlock the full table with current prices, optimal targets, and recommended platform tiers per country.

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You're seeing 4 of 175+ countries.

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  • Country-by-country recommended prices
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  • Revenue-impact projection
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Methodology · Local target prices derived from regional buying power, live exchange rates, and platform tier rulesGenerated by Mirava, automated regional pricing for app makers

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