🇬🇧Biggest overprice: United Kingdom
Its worst price sits about 6% over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Emma - Budget Planner Tracker
Meet Emma, your financial super app ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL…
Pricing Score
70/ 100
Based on 3 markets, so read it as a first look.
Room to improveYou're leaving money on the table.
10 of your 30 prices sit below their local optimum, likely revenue you're not collecting. Another 10 sit above their own, pricing buyers out at the top end. Your biggest gap: Canada, 23% under its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in Canada sits about 23% under its optimum band.
A small nudge up usually lifts ARPU without losing customers.
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Countries audited
4
of 175+ worldwide
Prices checked
30
13 products, 4 countries
Off-target
20
67% of prices
Avg deviation
16.2%
vs the local target price
Countries audited counts all 4 markets we analyzed. The score above covers the 3 we could measure. We checked 30 prices, not 52. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
10
Below optimum
0
Near optimum
10
Above optimum
10
Far above optimum
0
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 4 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
Canada Far below optimum | 23% |
United Kingdom Above optimum | 6% |
Sign up to see the recommended price for each of these markets.
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Findings
What stands out
All 2 findings come from your own pricing data.
20 of 30 prices are off
That's 67% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
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Per product
Across 13 products
Your widely sold products, most prices outside their optimum band first.
Emma Pro · Monthly
33% near optimum · 3 prices
Well under its local optimum · 1Near its local optimum · 1Over its local optimum · 1
Emma Pro · Yearly
33% near optimum · 3 prices
Well under its local optimum · 1Near its local optimum · 1Over its local optimum · 1
Emma Plus Monthly
33% near optimum · 3 prices
Well under its local optimum · 1Near its local optimum · 1Over its local optimum · 1
Emma Pro · Yearly (2)
33% near optimum · 3 prices
Well under its local optimum · 1Near its local optimum · 1Over its local optimum · 1
Emma Pro · Monthly (3)
33% near optimum · 3 prices
Well under its local optimum · 1Near its local optimum · 1Over its local optimum · 1
8 more products in this audit.
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Unlock the full report
You're seeing all 4 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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