🇲🇽Money on the table: Mexico
Its worst price sits about 6% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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App Storeerla.app
Pricing Score
75/ 100
Your prices sit close to what these markets carry.
Scored across 7 of your markets.
On trackYour pricing is holding up well across markets.
1 of your 12 price checks sits below the range its market carries. Another 7 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
The verdict
Your worst price in India sits about 37% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around.
Countries audited
8
of 175+ worldwide
Price checks
12
3 products, 8 countries
Off-target
8
67% of price checks
Avg deviation
17.8%
vs the local target price
2 countries couldn't be analyzed — we don't have a Mirava Index or live exchange rate for them yet, so they're left out of the scores above rather than guessed at.
Countries audited counts all 8 markets we analyzed. The score above covers the 7 we could measure. We ran 12 price checks, not 24. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
1
In range
4
Above range
5
Far above range
2
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 8 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 37% |
Australia Above range | 15% |
Mexico Below range | 6% |
United Kingdom Above range | 5% |
Japan Above range | 1% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
This market doesn't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in that storefront. Aligning the outliers is one of the easiest fixes in this report.
- JapanSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
8 of 12 price checks are off
That's 67% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 3 products
Your widely sold products, most price checks off target first.
Erla Pro Annual
20% in range · 5 price checks
Inside the range the market carries · 1Over what the market carries · 3Well over what the market carries · 1
Erla Pro Monthly
40% in range · 5 price checks
Inside the range the market carries · 2Over what the market carries · 2Well over what the market carries · 1
1 more product in this audit.
Unlock the full report
You're seeing all 8 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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