Pricing Intelligence Report
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App Storeestrongs.com
Issued July 30, 2026By MiravaRefreshed 23 days ago
Pricing Score
77/ 100

Your prices sit close to what these markets carry.

Scored across 7 of your markets.

On track

Your pricing is holding up well across markets.

4 of your 49 price checks sit below the range their markets carry. Another 17 sit above their own ranges, pricing buyers out.

Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.

The verdict

Your worst price in Australia sits about 884% above the range that market carries.

Coming down a tier or two usually grows total revenue, not the other way around. 6 more markets have a price this far out.

Countries audited
9
of 175+ worldwide
Price checks
49
7 products, 9 countries
Off-target
21
43% of price checks
Avg deviation
122.3%
vs the local target price

Countries audited counts all 9 markets we analyzed. The score above covers the 7 we could measure. We ran 49 price checks, not 63. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below range
2
Below range
2
In range
28
Above range
10
Far above range
7

The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.

Where you're off the most

Your markets furthest out of range

Across the 9 markets we checked, these sit furthest outside the range they carry.

Your markets furthest out of range. Prices unlock after you sign up.
MarketPast the range
Australia
Far above range
884%
United Kingdom
Far above range
807%
Mexico
Far above range
742%
Japan
Far above range
679%
Germany
Far above range
657%
France
Far above range
657%
Plus 1 more off-target market. Sign up to see the recommended price for every market.
Inconsistency check

Markets where pricing pulls in different directions

These 7 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • MexicoExtreme spread · far high & far low
  • GermanyWide spread · pulled both ways
  • FranceWide spread · pulled both ways
  • AustraliaModerate spread · 3 bands, all above range
  • CanadaModerate spread · 2 bands, all above range

2 more markets show the same drift in this preview.

Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

All 2 findings come from your own pricing data.

🇨🇳Your biggest market: China

We didn't get pricing data for this storefront. Connect your store accounts and we'll show you exactly how it compares.

21 of 49 price checks are off

That's 43% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.
Per product

Across 7 products

Your widely sold products, most price checks off target first.

ES lifetime vip

0% in range · 7 price checks
Well over what the market carries · 7

ES remove ads

43% in range · 7 price checks
Under what the market carries · 2Inside the range the market carries · 3Over what the market carries · 2

ES Pro(1 month) · Monthly

71% in range · 7 price checks
Well under what the market carries · 1Inside the range the market carries · 5Over what the market carries · 1

ES lifetime vip (2)

71% in range · 7 price checks
Inside the range the market carries · 5Over what the market carries · 2

ES Pro(1 year)

71% in range · 7 price checks
Inside the range the market carries · 5Over what the market carries · 2
2 more products in this audit.
Unlock the full report

You're seeing all 9 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

Free · No credit card

Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local target prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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