Pricing Intelligence Report
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App Storeespn.comLast updated on July 30, 2026By Mirava

Prepared for the ESPN team

We checked your prices in 10 markets. Create a free account to run the same check on your full catalog.

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Pricing Score
71/ 100

Most of your prices miss their local optimum.

Scored across 8 of your markets.

Room to improve

You're leaving money on the table.

40 of your 77 prices sit below their local optimum, likely revenue you're not collecting. Another 19 sit above their own, pricing buyers out at the top end. Your biggest gap: India, well over its optimum band.

Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price is too low in 4 of the 8 markets in this preview.

Priced above the band, buyers quietly drop off at the top end.

Prices checked
77
12 products, 10 countries
Off-target
59
77% of prices
Avg deviation
19.8%
vs the local target price

See the exact price to charge for your 3 biggest gaps.

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Scored across 8 of your 10 markets.

How your prices stack up

Far below optimum
0
Below optimum
40
Near optimum
18
Above optimum
10
Far above optimum
9

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.

Your markets furthest from optimum. Each market and how its price is graded. The exact price to charge isn't shown on this page. The Local optimum column is locked; exact figures for your biggest gaps unlock after free signup.
MarketLocal optimum
India
Far above optimum
Locked
France
Below optimum
Locked
Japan
Below optimum
Locked
Canada
Below optimum
Locked
Brazil
Above optimum
Locked
Mexico
Below optimum
Locked
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Your full report, free

This free report covers 10 markets.

We cover 175+ storefronts for customers.

Run this check on your own catalog. Connect your store when you're ready to work on it.

  • Status for every market we score, 175+ worldwide
  • Exact local optimum for your 3 biggest gaps
  • Revenue-impact estimate
  • Push changes live only when you approve them

Your free account includes the sample recommendations above. Additional exact recommendations require Premium.

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More in this audit

What stands out
59 of 77 prices are off
Findings

What stands out

All 3 findings come from your own pricing data.

🇫🇷Money on the table: France

Its worst price sits under its optimum band. A small nudge up usually lifts ARPU without losing customers.

🇺🇸Your biggest market: United States of America

Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.

59 of 77 prices are off

That's 77% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report puts a price on your widest gaps.

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Product breakdown
12 products · 23% of price checks near optimum
Per product

Across 12 products

Your widely sold products, most prices outside their optimum band first.

ESPN+ Monthly

0% near optimum · 12 prices
Over its local optimum · 6Well over its local optimum · 6

ESPN+ Yearly

0% near optimum · 7 prices
Over its local optimum · 4Well over its local optimum · 3

ESPN+ Monthly · Monthly

33% near optimum · 6 prices
Under its local optimum · 4Near its local optimum · 2

ESPN+ Monthly · Monthly (2)

33% near optimum · 6 prices
Under its local optimum · 4Near its local optimum · 2

ESPN+ Monthly · Monthly (3)

33% near optimum · 6 prices
Under its local optimum · 4Near its local optimum · 2
7 more products in this audit.

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Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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