🇧🇷Biggest overprice: Brazil
Its worst price sits about 29% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Evra Health
An AI health companion that turns your labs, wearables, and health history into simple daily actions, so you can lower your risk and reverse what you can
App Storeevrahealth.com
Pricing Score
70/ 100
Several of your price checks sit away from what their markets carry.
Scored across 8 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
7 of your 32 price checks sit below the range their markets carry. Another 14 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 21 of your 32 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in India sits about 60% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. One more market has a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
32
4 products, 10 countries
Off-target
21
66% of price checks
Avg deviation
18.8%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 8 we could measure. We ran 32 price checks, not 40. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
4
Below range
3
In range
11
Above range
13
Far above range
1
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far below range | 60% |
Brazil Far above range | 29% |
Australia Above range | 16% |
United Kingdom Above range | 6% |
Mexico Above range | 5% |
Japan Above range | 4% |
Plus 1 more off-target market. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilSubtle spread · neighbouring bands, all above range
- CanadaSubtle spread · neighbouring bands, all below range
- JapanSubtle spread · neighbouring bands, all above range
- MexicoSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
21 of 32 price checks are off
That's 66% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 4 products
Products sold in most markets come first, then ranked by how many of their price checks land outside the range.
Evra Student Annual
25% in range · 8 price checks
Well under what the market carries · 1Under what the market carries · 1Inside the range the market carries · 2Over what the market carries · 3Well over what the market carries · 1
Evra Core Annual
38% in range · 8 price checks
Well under what the market carries · 1Under what the market carries · 1Inside the range the market carries · 3Over what the market carries · 3
Evra Student Monthly
38% in range · 8 price checks
Well under what the market carries · 1Inside the range the market carries · 3Over what the market carries · 4
Evra Core Monthly
38% in range · 8 price checks
Well under what the market carries · 1Under what the market carries · 1Inside the range the market carries · 3Over what the market carries · 3
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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