🇮🇳Biggest overprice: India
Pricing here is roughly 18% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Expensify - Travel & Expense
Expensify helps more than 15 million people around the world track expenses, reimburse employees, manage corporate cards, send invoices, pay bills, and book travel. All at the speed of chat.
App Storeexpensify.com
The verdict
You're leaving money on the table in several markets.
A bunch of storefronts are priced below what they could carry. Nudging them up usually grows ARPU without meaningful churn.
Countries audited
10
of 175+ worldwide
Prices checked
10
Across 1 product and 10 countries
Off-target
8
80% of prices checked
Avg deviation
15.4%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
4
Moderately underpriced
2
Well aligned
2
Moderately overpriced
1
Strongly overpriced
1
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇧🇷Money on the table: Brazil
You're priced about 39% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
🇺🇸Your biggest market: United States of America
United States of America is currently well aligned (0%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.
8 of 10 price checks are off
That's 80% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Product breakdown
Monthly Subscription
20% aligned · 10 countries
Priced very low (>15% under target) · 4Priced low (5-15% under target) · 2On target (within ±5%) · 2Priced high (5-15% over target) · 1Priced very high (>15% over target) · 1
Sample
Country-by-country pricing
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