🇮🇳Biggest overprice: India
Its worst price sits about 9% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Expensify - Travel & Expense
Expensify helps more than 15 million people around the world track expenses, reimburse employees, manage corporate cards, send invoices, pay bills, and book travel. All at the speed of chat.
App Storeuse.expensify.com
Pricing Score
79/ 100
Your prices sit close to what these markets carry.
Scored across 9 of your markets.
On trackYour pricing is holding up well across markets.
4 of your 9 price checks sit below the range their markets carry. One more sits above its own range, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
The verdict
Your worst price in Brazil sits about 20% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers.
Countries audited
10
of 175+ worldwide
Price checks
9
1 product, 10 countries
Off-target
5
56% of price checks
Avg deviation
15.0%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 9 price checks, not 10. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
4
In range
4
Above range
1
Far above range
0
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Brazil Below range | 20% |
Japan Below range | 19% |
India Above range | 9% |
Germany Below range | 8% |
France Below range | 8% |
Sign up to see the recommended price for each of these markets.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
5 of 9 price checks are off
That's 56% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Product breakdown
Monthly Subscription
44% in range · 9 price checks
Under what the market carries · 4Inside the range the market carries · 4Over what the market carries · 1
Unlock the full report
You're seeing all 10 markets we audited.
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- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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