🇨🇦Money on the table: Canada
Its worst price sits about 4% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
73/ 100
Based on 4 markets, so read it as a first look.
Room to improveThere's real money sitting in your pricing gaps.
1 of your 24 price checks sits below the range its market carries. Another 17 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 18 of your 24 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in India sits about 52% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around.
Countries audited
5
of 175+ worldwide
Price checks
24
6 products, 5 countries
Off-target
18
75% of price checks
Avg deviation
23.8%
vs the local target price
5 countries couldn't be analyzed — we don't have a Mirava Index or live exchange rate for them yet, so they're left out of the scores above rather than guessed at.
Countries audited counts all 5 markets we analyzed. The score above covers the 4 we could measure. We ran 24 price checks, not 30. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
1
In range
6
Above range
11
Far above range
6
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 5 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 52% |
Australia Above range | 12% |
United Kingdom Above range | 5% |
Canada Below range | 4% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 2 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaSubtle spread · neighbouring bands, all above range
- CanadaSubtle spread · neighbouring bands, all below range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇬🇧Your biggest market: United Kingdom
The United Kingdom is above range, about 5% past the top of the range. One tier here usually beats fixing a dozen smaller markets.
18 of 24 price checks are off
That's 75% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 6 products
Your widely sold products, most price checks off target first.
Premium Annual Subscription
0% in range · 4 price checks
Under what the market carries · 1Over what the market carries · 2Well over what the market carries · 1
Premium Weekly Subscription
25% in range · 4 price checks
Inside the range the market carries · 1Over what the market carries · 2Well over what the market carries · 1
Medium number of coins
25% in range · 4 price checks
Inside the range the market carries · 1Over what the market carries · 2Well over what the market carries · 1
Large number of coins
25% in range · 4 price checks
Inside the range the market carries · 1Over what the market carries · 2Well over what the market carries · 1
Premium Monthly Subscription
25% in range · 4 price checks
Inside the range the market carries · 1Over what the market carries · 2Well over what the market carries · 1
1 more product in this audit.
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- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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