🇬🇧Money on the table: United Kingdom
Its worst price sits under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 10 markets. Claim it and your account opens with this report already inside.
Nothing changes in your store. You approve every price yourself.
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Not your app? Run a free audit on yoursPricing Score
48/ 100
Most of your prices are well off their local optimum.
Scored across 9 of your markets.
Off targetMost of your prices are off their optimum band.
245 of your 288 prices sit above their local optimum, pricing buyers out at the top end. Another 19 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
264 of your 288 prices are costing you money. The worst are ranked below. Start with the top three.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in 8 of the 9 markets in this preview.
In India, it's well over its local optimum.
Prices checked
288
32 products, 10 countries
Off-target
264
92% of prices
Avg deviation
52.3%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 9 of your 10 markets.
How your prices stack up
Far below optimum
9
Below optimum
10
Near optimum
24
Above optimum
106
Far above optimum
139
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
Brazil Far above optimum | Locked |
Mexico Far above optimum | Locked |
Australia Far above optimum | Locked |
Germany Far above optimum | Locked |
Japan Far above optimum | Locked |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Unlock the full report
This free report covers 10 markets.
We cover 175+ storefronts for customers.
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- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
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More in this audit
Markets where pricing pulls in different directions9 markets pull in different directions9 markets pull in different directions
Markets where pricing pulls in different directions
9 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 9 previewed markets don't have one pricing story. In 6 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- JapanWide spread · pulled both ways
- CanadaWide spread · pulled both ways
- GermanyModerate spread · 3 bands, all above optimum
- FranceModerate spread · 3 bands, all above optimum
- BrazilExtreme spread · far high & far low
4 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out264 of 288 prices are off264 of 288 prices are off
What stands out
264 of 288 prices are off
Findings
What stands out
All 2 findings come from your own pricing data.
264 of 288 prices are off
That's 92% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown32 products · 8% of price checks near optimum32 products · 8% of price checks near optimum
Product breakdown
32 products · 8% of price checks near optimum
Per product
Across 32 products
Your widely sold products, most prices outside their optimum band first.
Seedling Sponsor · Monthly
0% near optimum · 9 prices
Over its local optimum · 6Well over its local optimum · 3
Tip
0% near optimum · 9 prices
Over its local optimum · 6Well over its local optimum · 3
Flourish Sponsor · Monthly
0% near optimum · 9 prices
Over its local optimum · 3Well over its local optimum · 6
Tip (2)
0% near optimum · 9 prices
Over its local optimum · 2Well over its local optimum · 7
Easy Fast Pro · Monthly (2)
0% near optimum · 9 prices
Over its local optimum · 2Well over its local optimum · 7
27 more products in this audit.
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