🇧🇷Money on the table: Brazil
Its worst price sits about 92% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
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Several of your price checks sit away from what their markets carry.
Scored across 8 of your markets.
Room to improve19 of your 80 price checks sit below the range their markets carry. Another 30 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 49 of your 80 price checks are where the money is. The biggest gaps are just below.
Coming down a tier or two usually grows total revenue, not the other way around. One more market has a price this far out.
Countries audited counts all 10 markets we analyzed. The score above covers the 8 we could measure. We ran 80 price checks, not 210. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 996% |
Brazil Far below range | 92% |
Australia Above range | 16% |
United Kingdom Above range | 15% |
Mexico Above range | 12% |
Canada Below range | 8% |
These 8 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
3 more markets show the same drift in this preview.
All 3 findings come from your own pricing data.
Its worst price sits about 92% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
That's 61% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Your widely sold products, most price checks off target first.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
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