🇫🇷Biggest overprice: France
Pricing here is roughly 41% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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App Storemalpagames.com
Pricing Score
13/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're leaving money on the table in several markets.
A bunch of storefronts are priced below what they could carry. Nudging them up usually grows ARPU without meaningful churn.
Countries audited
10
of 175+ worldwide
Prices checked
100
Across 62 products and 10 countries
Off-target
87
87% of prices checked
Avg deviation
39.7%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
59
Moderately underpriced
2
Well aligned
13
Moderately overpriced
8
Strongly overpriced
18
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- AustraliaExtreme spread · far high & far low
- United KingdomExtreme spread · far high & far low
- JapanWide spread · pulled both ways
- CanadaWide spread · pulled both ways
- IndiaExtreme spread · far high & far low
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇯🇵Money on the table: Japan
You're priced about 99% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
🇨🇦Your biggest market: Canada
Canada is currently strongly underpriced (-65%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.
87 of 100 price checks are off
That's 87% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 62 products
Your widely sold products, most markets off target first.
Search Words without Ads
13% aligned · 8 countries
Priced very low (>15% under target) · 3On target (within ±5%) · 1Priced high (5-15% over target) · 1Priced very high (>15% over target) · 3
Sapphire Piggybank
25% aligned · 4 countries
On target (within ±5%) · 1Priced high (5-15% over target) · 2Priced very high (>15% over target) · 1
No ads offer
25% aligned · 4 countries
On target (within ±5%) · 1Priced high (5-15% over target) · 1Priced very high (>15% over target) · 2
Silver Piggybank
25% aligned · 4 countries
On target (within ±5%) · 1Priced high (5-15% over target) · 1Priced very high (>15% over target) · 2
Promotional Pile of Hints
0% aligned · 3 countries
Priced very low (>15% under target) · 3
57 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Japan Strongly underpriced | -99% |
Australia Strongly underpriced | -99% |
United Kingdom Strongly underpriced | -99% |
India Strongly underpriced | -98% |
Mexico Strongly underpriced | -95% |
Brazil Strongly underpriced | -81% |
Canada Strongly underpriced | -65% |
France Strongly overpriced | +41% |
Germany Strongly underpriced | -15% |
Sign up to see the recommended price for each of these markets.
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You're seeing 10 of 175+ countries.
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- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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