30 of 36 prices are off
That's 83% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Pricing Intelligence ReportBy Mirava
Final Cut Pro: Create Video
Final Cut Pro is now part of Apple Creator Studio, an amazing collection of Apple’s most powerful creative apps designed to help you bring your ideas to life. The suite includes Final Cut Pro, Logic Pro, Pixelmator Pro, Motion,…
Pricing Score
56/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're pricing buyers out at the top end.
28 of your 36 prices sit above their local optimum, pricing buyers out at the top end. Another 2 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits well over its optimum band.
Priced above the band, buyers quietly drop off at the top end. 3 more markets sit outside their range.
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Countries audited
10
of 175+ worldwide
Prices checked
36
4 products, 10 countries
Off-target
30
83% of prices
Avg deviation
34.3%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 36 prices, not 40. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
0
Below optimum
2
Near optimum
6
Above optimum
21
Far above optimum
7
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market |
|---|
India Far above optimum |
Brazil Far above optimum |
Mexico Far above optimum |
Australia Far above optimum |
United Kingdom Above optimum |
Japan Above optimum |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaModerate spread · 3 bands, all above optimum
- IndiaWide spread · pulled both ways
- BrazilModerate spread · 2 bands, all above optimum
- MexicoModerate spread · 2 bands, all above optimum
- FranceSubtle spread · neighbouring bands, all above optimum
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
This finding comes from your own pricing data.
The full report puts a price on your widest gaps.
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Per product
Across 4 products
Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
Final Cut Pro for iPad · Monthly
0% near optimum · 9 prices
Over its local optimum · 5Well over its local optimum · 4
Final Cut Pro for iPad · Yearly
11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 5Well over its local optimum · 3
Anual
22% near optimum · 9 prices
Under its local optimum · 1Near its local optimum · 2Over its local optimum · 6
Mensal
33% near optimum · 9 prices
Under its local optimum · 1Near its local optimum · 3Over its local optimum · 5
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
- The exact price to charge where you're furthest off
- Scored across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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