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Fitbit: Health & Fitness icon

Fitbit: Health & Fitness

App StoreUpdated September 7, 2026

Prepared for the Fitbit team

We checked your prices in 10 countries. Sign up to see the exact price to charge where you're furthest off.

Nothing changes in your store until you say so.

Free. No credit card.

Pricing Score

57/ 100

Room to improve

You're 18 points short of On track.

Most apps set one price. The store converts the rest.

The same price, compared with what people usually pay in three kinds of countries

Your US priceconverted at exchange rates

  • Where people pay lessToo expensive

  • Where people pay about the sameFits

  • Where people pay moreToo cheap

Your priceWhat people there usually pay

That's one price. You have 332.

Your app has 61 in-app purchases and subscriptions. We compared 9 countries. Not all of them are sold in every country. That's why we found 332 prices, not 549.

Prices per country
CountryPrices
Australia61
Australia: Fitbit Premium Monthly
Australia: Fitbit Premium Annual
Australia: Premium Annual
Australia: + 58 more
India30
India: Fitbit Premium Monthly
India: Premium Annual
India: Fitbit Premium Annual
India: + 27 more
United Kingdom30
United Kingdom: Fitbit Premium Monthly
United Kingdom: Fitbit Premium Annual
United Kingdom: Premium Annual
United Kingdom: + 27 more
+ 6 more countries211
Total332 prices

A full bar is 61 prices.

247 of your 332 prices are too expensive or too cheap.

  • 194Too expensive
  • 85Fits
  • 53Too cheap

Apps that fix gaps like these typically earn 15–40% more.

Too expensive loses you buyers. Too cheap leaves money on the table.

Start with India.

Your priceWhat people there usually pay

  1. India

    Far too cheap

    All 30 of its prices are off.

  2. Mexico

    Far too expensive

    All 30 of its prices are off.

  3. Brazil

    Far too expensive

    All 30 of its prices are off.

  4. Japan

    Far too cheap

    28 of its 30 prices are off.

  5. Australia

    Far too expensive

    All 61 of its prices are off.

  6. France

    Too expensive

    36 of its 61 prices are off.

  7. 5 more countries shown after you enter your email

Your next 5 countries have 185 prices that are off.

The countries open right here. We also email you the link. No spam.

Create a free account to get the exact price to charge for your 3 biggest gaps.

What a free account adds to this report
What you getThis reportFree account
Countries checked9175+
Too expensive or too cheapYesYes
Exact price to chargeNoYour 3 biggest gaps
  1. 1Create your free account
  2. 2Get the exact price to charge for your 3 biggest gaps
  3. 3Approve and applyMirava updates your store when you approve.
Apps like yours

Health & Fitness apps charge more of their US price in India.

  • In India you charge 13% of your US price, lower than most. Health & Fitness apps usually charge 97–105% of their US price.
  • In Japan you charge 51% of your US price, lower than most. Health & Fitness apps usually charge 91–101% of their US price.
  • In Mexico you charge 136% of your US price, higher than most. Health & Fitness apps usually charge 107–115% of their US price.

In India we compared you with 1,259 Health & Fitness apps. What people there usually pay still comes first.

We compare your prices with what people in each country usually pay for apps.

Made by Mirava.

See which countries pull your score down.

Get the exact price to charge for your 3 biggest gaps.