20 of 36 price checks are off
That's 56% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Pricing Intelligence ReportBy Mirava
Fitness Chef: Calorie Counter
The Fitness Chef is a refreshingly simple & intuitive fitness app that helps you reach your goals without restriction, confusion, or fitness industry nonsense — track nutrition, exercise, habits and progress while still enjoying the foods…
App Storefitnesschef.uk
Pricing Score
65/ 100
Several of your price checks sit away from what their markets carry.
Scored across 9 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
11 of your 36 price checks sit below the range their markets carry. Another 9 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 20 of your 36 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Canada sits about 73% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 8 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
36
3 products, 10 countries
Off-target
20
56% of price checks
Avg deviation
27.3%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
9
Below range
2
In range
16
Above range
6
Far above range
3
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Canada Far below range | 73% |
Germany Far below range | 70% |
France Far below range | 70% |
Mexico Far below range | 69% |
Japan Far below range | 68% |
Australia Far below range | 64% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 9 previewed markets don't have one pricing story. In 5 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaWide spread · pulled both ways
- BrazilWide spread · pulled both ways
- JapanWide spread · pulled both ways
- GermanyModerate spread · 3 bands, all below range
- FranceModerate spread · 3 bands, all below range
4 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
This finding comes from your own pricing data.
The full report pairs every finding with the exact price to set.
Per product
Across 3 products
Products sold in most markets come first, then ranked by how many of their price checks land outside the range.
Yearly Subscription
39% in range · 18 price checks
Well under what the market carries · 9Inside the range the market carries · 7Over what the market carries · 1Well over what the market carries · 1
Fitness Chef Premium Offer (1 Year)
44% in range · 9 price checks
Inside the range the market carries · 4Over what the market carries · 4Well over what the market carries · 1
Monthly Subscription
56% in range · 9 price checks
Under what the market carries · 2Inside the range the market carries · 5Over what the market carries · 1Well over what the market carries · 1
Unlock the full report
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Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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