🇬🇧Money on the table: United Kingdom
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 9 markets. Create a free account to run the same check on your full catalog.
Nothing changes in your store. You approve every price yourself.
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Not your app? Run a free audit on yoursPricing Score
36/ 100
Every price we scored sits off its local optimum.
Scored across 8 of your markets.
Off targetEvery price we scored is off its optimum band.
12 of your 16 prices sit above their local optimum, pricing buyers out at the top end. Another 4 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
All 16 of your prices are costing you money. The worst are ranked below. Start with the top three.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in 5 of the 8 markets in this preview.
In India, it's well over its local optimum.
Prices checked
16
3 products, 9 countries
Off-target
16
100% of prices
Avg deviation
123.9%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 8 of your 9 markets.
How your prices stack up
Far below optimum
4
Below optimum
0
Near optimum
0
Above optimum
4
Far above optimum
8
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 9 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
Brazil Far above optimum | Locked |
Mexico Far above optimum | Locked |
United Kingdom Far below optimum | Locked |
Australia Far below optimum | Locked |
Canada Far below optimum | Locked |
Plus 2 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Your full report, free
This free report covers 9 markets.
We cover 175+ storefronts for customers.
Run this check on your own catalog. Connect your store when you're ready to work on it.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
Your free account includes the sample recommendations above. Additional exact recommendations require Premium.
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More in this audit
Markets where pricing pulls in different directions4 markets pull in different directions4 markets pull in different directions
Markets where pricing pulls in different directions
4 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. In each of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
- CanadaWide spread · pulled both ways
- United KingdomWide spread · pulled both ways
A free account shows your own price next to each market's optimum band.
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What stands out16 of 16 prices are off16 of 16 prices are off
What stands out
16 of 16 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
16 of 16 prices are off
That's 100% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown3 products · 0% of price checks near optimum3 products · 0% of price checks near optimum
Product breakdown
3 products · 0% of price checks near optimum
Per product
Across 3 products
Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
Florida - Bahamas professional Charts for your Lowrance Simrad B&G
0% near optimum · 8 prices
Over its local optimum · 3Well over its local optimum · 5
MOB Quick WayPoint
0% near optimum · 4 prices
Over its local optimum · 1Well over its local optimum · 3
MOB - Quick Waypoint
0% near optimum · 4 prices
Well under its local optimum · 4
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