🇦🇺Biggest overprice: Australia
Its worst price sits about 38% over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Forest: Focus for Productivity
**Stay off your phone and a tree grows. Leave early and it withers.
Pricing Score
72/ 100
Most of your prices miss their local optimum.
Scored across 6 of your markets.
Room to improveYou're leaving money on the table.
20 of your 60 prices sit below their local optimum, likely revenue you're not collecting. Another 18 sit above their own, pricing buyers out at the top end. Your biggest gap: Mexico, 44% under its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in Mexico sits about 44% under its optimum band.
A small nudge up usually lifts ARPU without losing customers. 3 more markets have a price this far out.
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Countries audited
10
of 175+ worldwide
Prices checked
60
12 products, 10 countries
Off-target
38
63% of prices
Avg deviation
18.1%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 6 we could measure. We checked 60 prices, not 120. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
11
Below optimum
9
Near optimum
22
Above optimum
16
Far above optimum
2
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
Mexico Far below optimum | 44% |
Australia Far above optimum | 38% |
Japan Far below optimum | 26% |
Canada Far below optimum | 23% |
France Below optimum | 8% |
United Kingdom Above optimum | 6% |
Sign up to see the recommended price for each of these markets.
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Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaModerate spread · 3 bands, all above optimum
- JapanModerate spread · 3 bands, all below optimum
- CanadaModerate spread · 2 bands, all below optimum
- MexicoModerate spread · 2 bands, all below optimum
- FranceSubtle spread · neighbouring bands, all below optimum
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇩🇪Your biggest market: Germany
Every price we read in Germany is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
38 of 60 prices are off
That's 63% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
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Per product
Across 12 products
Your widely sold products, most prices outside their optimum band first.
Annual (Early Bird) · Yearly
33% near optimum · 6 prices
Well under its local optimum · 2Under its local optimum · 1Near its local optimum · 2Over its local optimum · 1
Bottle of Sunshine Elixir
33% near optimum · 6 prices
Well under its local optimum · 1Under its local optimum · 1Near its local optimum · 2Over its local optimum · 1Well over its local optimum · 1
Shovelful of Crystal
33% near optimum · 6 prices
Well under its local optimum · 1Under its local optimum · 1Near its local optimum · 2Over its local optimum · 1Well over its local optimum · 1
Monthly (Early Bird) · Monthly
33% near optimum · 6 prices
Well under its local optimum · 1Under its local optimum · 1Near its local optimum · 2Over its local optimum · 2
Small pot of Crystal
33% near optimum · 6 prices
Well under its local optimum · 1Under its local optimum · 1Near its local optimum · 2Over its local optimum · 2
7 more products in this audit.
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Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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