Pricing Intelligence Report
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App Storetap-nation.io
Issued June 18, 2026By MiravaBaseline USA · USDRefreshed Jun 18, 2026
Pricing Score
29/ 100
Off target

Your prices are off in most of the markets we checked.

That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.

Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.

The verdict

Pricing is all over the place, in both directions.

Some markets are too high, others too low. That usually means there isn't one consistent strategy. Aligning everything to a single regional pricing model tends to unlock immediate revenue.

Countries audited
10
of 175+ worldwide
Prices checked
100
Across 18 products and 10 countries
Off-target
71
71% of prices checked
Avg deviation
28.4%
vs the local target price

How your prices stack up

vs the local target price
Strongly underpriced
33
Moderately underpriced
5
Well aligned
29
Moderately overpriced
8
Strongly overpriced
25
Inconsistency check

Markets where pricing pulls in different directions

These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.

  • MexicoExtreme spread · far high & far low
  • JapanWide spread · pulled both ways
  • AustraliaExtreme spread · far high & far low
  • BrazilExtreme spread · far high & far low
  • CanadaModerate spread · 3 bands
Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

Auto-derived from this report's data, not boilerplate.

🇨🇦Money on the table: Canada

You're priced about 99% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.

71 of 100 price checks are off

That's 71% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.

Per product

Across 18 products

Your widely sold products, most markets off target first.

Skip It 1

13% aligned · 8 countries
Priced very low (>15% under target) · 2Priced low (5-15% under target) · 1On target (within ±5%) · 1Priced very high (>15% over target) · 4

Gems Reroll 1

33% aligned · 9 countries
Priced very low (>15% under target) · 3On target (within ±5%) · 3Priced very high (>15% over target) · 3

1 Day Speed Up

33% aligned · 9 countries
Priced very low (>15% under target) · 3On target (within ±5%) · 3Priced very high (>15% over target) · 3

No Ads

50% aligned · 10 countries
On target (within ±5%) · 5Priced high (5-15% over target) · 2Priced very high (>15% over target) · 3

3 Days Speed Up

29% aligned · 7 countries
Priced very low (>15% under target) · 2On target (within ±5%) · 2Priced high (5-15% over target) · 1Priced very high (>15% over target) · 2
13 more products in this audit.
Where you're off the most

Your worst-aligned markets

Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.

Your worst-aligned markets, showing each country, its price deviation from the local target, and its alignment band. Prices are available after you sign up.
MarketDeviation
Canada
Strongly underpriced
-99%
France
Strongly underpriced
-99%
Mexico
Strongly underpriced
-99%
Australia
Strongly underpriced
-99%
United Kingdom
Strongly underpriced
-99%
India
Strongly underpriced
-98%
Japan
Strongly underpriced
-83%
Brazil
Strongly underpriced
-81%
Germany
Strongly underpriced
-17%
Sign up to see the recommended price for each of these markets.
Unlock the full report

You're seeing 10 of 175+ countries.

Sign up free, connect your store, and see the recommended price for every market, mapped to real App Store price tiers. Push the changes live when you approve them.

  • Recommended price for every country
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

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Methodology · Local target prices derived from regional buying power, live exchange rates, and platform tier rulesGenerated by Mirava, automated regional pricing for app makers

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