Pricing Intelligence Report
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App Storeappcano.io
Issued July 30, 2026By MiravaRefreshed 24 days ago
Pricing Score
81/ 100

Your prices sit close to what these markets carry.

Scored across 8 of your markets.

On track

Your pricing is holding up well across markets.

3 of your 29 price checks sit below the range their markets carry. Another 11 sit above their own ranges, pricing buyers out.

Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.

The verdict

Your worst price in India sits about 44% above the range that market carries.

Coming down a tier or two usually grows total revenue, not the other way around.

Countries audited
10
of 175+ worldwide
Price checks
29
5 products, 10 countries
Off-target
14
48% of price checks
Avg deviation
13.8%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 8 we could measure. We ran 29 price checks, not 50. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below range
1
Below range
2
In range
15
Above range
8
Far above range
3

The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.

Where you're off the most

Your markets furthest out of range

Across the 10 markets we checked, these sit furthest outside the range they carry.

Your markets furthest out of range. Prices unlock after you sign up.
MarketPast the range
India
Far above range
44%
United Kingdom
Above range
12%
Australia
Above range
10%
France
Below range
7%
Canada
Below range
4%
Japan
Above range
3%
Sign up to see the recommended price for each of these markets.
Inconsistency check

Markets where pricing pulls in different directions

These 5 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • IndiaExtreme spread · far high & far low
  • AustraliaSubtle spread · neighbouring bands, all above range
  • CanadaSubtle spread · neighbouring bands, all below range
  • FranceSubtle spread · neighbouring bands, all below range
  • JapanSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

All 3 findings come from your own pricing data.

🇫🇷Money on the table: France

Its worst price sits about 7% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.

🇫🇷Your biggest market: France

France is below range, about 7% past the bottom of the range. One tier here usually beats fixing a dozen smaller markets.

14 of 29 price checks are off

That's 48% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.
Per product

Across 5 products

Products sold in most markets come first, then ranked by how many of their price checks land outside the range.

Unlock All Features

50% in range · 8 price checks
Under what the market carries · 1Inside the range the market carries · 4Over what the market carries · 2Well over what the market carries · 1

Donation (3)

50% in range · 6 price checks
Under what the market carries · 1Inside the range the market carries · 3Over what the market carries · 2

Donation (4)

0% in range · 3 price checks
Well under what the market carries · 1Well over what the market carries · 2

Donation

67% in range · 6 price checks
Inside the range the market carries · 4Over what the market carries · 2

Donation (2)

67% in range · 6 price checks
Inside the range the market carries · 4Over what the market carries · 2
Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

Free · No credit card

Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local target prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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