🇦🇺Biggest overprice: Australia
Its worst price sits about 11% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Friends – Pengu, Bao & Mellow
Friends is a social AI companion app with cute virtual pets you grow over time – alone or together with real-life friends. Raise AI companions, share moments, and build routines for focus, self-care, and connection.
App Storepenguapp.co
Pricing Score
47/ 100
Your prices sit well away from what these markets carry.
Scored across 8 of your markets.
Off targetYour pricing is well off what these markets can carry.
66 of your 79 price checks sit below the range their markets carry. Another 6 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 72 of your 79 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in India sits about 79% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 4 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
79
16 products, 10 countries
Off-target
72
91% of price checks
Avg deviation
43.4%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 8 we could measure. We ran 79 price checks, not 160. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
48
Below range
18
In range
7
Above range
6
Far above range
0
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far below range | 79% |
Mexico Far below range | 70% |
Brazil Far below range | 70% |
France Far below range | 35% |
Japan Far below range | 33% |
United Kingdom Below range | 18% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- FranceModerate spread · 2 bands, all below range
- United KingdomWide spread · pulled both ways
- AustraliaSubtle spread · neighbouring bands, all above range
- CanadaSubtle spread · neighbouring bands, all below range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
72 of 79 price checks are off
That's 91% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 16 products
Your widely sold products, most price checks off target first.
Offer 9
0% in range · 8 price checks
Well under what the market carries · 5Under what the market carries · 2Over what the market carries · 1
Offer 1
13% in range · 8 price checks
Well under what the market carries · 5Under what the market carries · 2Inside the range the market carries · 1
Special Offer
13% in range · 8 price checks
Well under what the market carries · 5Under what the market carries · 2Inside the range the market carries · 1
Offer 2
13% in range · 8 price checks
Well under what the market carries · 5Under what the market carries · 2Inside the range the market carries · 1
Pengu Pass Individual Monthly
0% in range · 6 price checks
Well under what the market carries · 6
11 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
Free · No credit card
No spam. Just the link.