🇧🇷Your biggest market: Brazil
Brazil is far above range, about 24% past the top of the range. One tier here usually beats fixing a dozen smaller markets.
Pricing Intelligence ReportBy Mirava
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Pricing Score
64/ 100
Several of your price checks sit away from what their markets carry.
Scored across 8 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
25 of your 40 price checks sit above the range their markets carry. That prices buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Those price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in India sits about 66% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. One more market has a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
40
5 products, 10 countries
Off-target
25
63% of price checks
Avg deviation
21.8%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 8 we could measure. We ran 40 price checks, not 50. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
0
In range
15
Above range
17
Far above range
8
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 66% |
Brazil Far above range | 24% |
Australia Above range | 15% |
United Kingdom Above range | 6% |
Mexico Above range | 4% |
Japan Above range | 1% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 3 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilSubtle spread · neighbouring bands, all above range
- JapanSubtle spread · neighbouring bands, all above range
- MexicoSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
25 of 40 price checks are off
That's 63% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 5 products
Products sold in most markets come first, then ranked by how many of their price checks land outside the range.
Adventurer - Monthly
38% in range · 8 price checks
Inside the range the market carries · 3Over what the market carries · 4Well over what the market carries · 1
Monthly
38% in range · 8 price checks
Inside the range the market carries · 3Over what the market carries · 3Well over what the market carries · 2
Adventurer - Annual
38% in range · 8 price checks
Inside the range the market carries · 3Over what the market carries · 3Well over what the market carries · 2
Annual
38% in range · 8 price checks
Inside the range the market carries · 3Over what the market carries · 4Well over what the market carries · 1
6-Month
38% in range · 8 price checks
Inside the range the market carries · 3Over what the market carries · 3Well over what the market carries · 2
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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