Pricing Intelligence Report
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App Storegauthmath.comLast updated on July 25, 2026By Mirava

Prepared for the Gauth team

We checked your prices in 9 markets. Claim it and your account opens with this report already inside.

Nothing changes in your store. You approve every price yourself.

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Pricing Score
53/ 100

Most of your prices miss their local optimum.

Scored across 8 of your markets.

Room to improve

You're leaving money on the table.

49 of your 74 prices sit below their local optimum, likely revenue you're not collecting. Another 9 sit above their own, pricing buyers out at the top end. Your biggest gap: Australia, well over its optimum band.

Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price is too low in 7 of the 8 markets in this preview.

Priced above the band, buyers quietly drop off at the top end. 6 more markets sit outside their range.

Prices checked
74
19 products, 9 countries
Off-target
58
78% of prices
Avg deviation
41.1%
vs the local target price

See the exact price to charge for your 3 biggest gaps.

Nothing changes in your store. You review every recommendation first and push it live only when you approve.

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Scored across 8 of your 9 markets.

How your prices stack up

Far below optimum
37
Below optimum
12
Near optimum
16
Above optimum
4
Far above optimum
5

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 9 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.

Your markets furthest from optimum. Each market and how its price is graded. The exact price to charge isn't shown on this page. The Local optimum column is locked; exact figures for your biggest gaps unlock after free signup.
MarketLocal optimum
Australia
Far above optimum
Locked
Mexico
Far below optimum
Locked
Germany
Far below optimum
Locked
France
Far below optimum
Locked
Japan
Far below optimum
Locked
Brazil
Far below optimum
Locked
Plus 2 more off-target markets. Sign up to see the exact price to charge where you're furthest off.

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Unlock the full report

This free report covers 9 markets.

We cover 175+ storefronts for customers.

Sign up free and connect your store. We'll score your real catalog on your own account, market by market.

  • Status for every market we score, 175+ worldwide
  • Exact local optimum for your 3 biggest gaps
  • Revenue-impact estimate
  • Push changes live only when you approve them

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More in this audit

Markets where pricing pulls in different directions
8 markets pull in different directions
Inconsistency check

Markets where pricing pulls in different directions

These 8 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • JapanExtreme spread · far high & far low
  • AustraliaExtreme spread · far high & far low
  • BrazilExtreme spread · far high & far low
  • FranceModerate spread · 3 bands, all below optimum
  • GermanyModerate spread · 2 bands, all below optimum

3 more markets show the same drift in this preview.

Unlock the report to see which products are pulling each market in opposite directions.

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What stands out
58 of 74 prices are off
Findings

What stands out

All 3 findings come from your own pricing data.

🇲🇽Money on the table: Mexico

Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.

🇺🇸Your biggest market: United States of America

Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.

58 of 74 prices are off

That's 78% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report puts a price on your widest gaps.

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Product breakdown
19 products · 22% of price checks near optimum
Per product

Across 19 products

Your widely sold products, most prices outside their optimum band first.

Monthly

0% near optimum · 8 prices
Well under its local optimum · 7Under its local optimum · 1

Quarterly - 2022 Back-to-School

0% near optimum · 8 prices
Well under its local optimum · 7Under its local optimum · 1

Quarterly - 3-Day Free Trial

13% near optimum · 8 prices
Well under its local optimum · 5Under its local optimum · 1Near its local optimum · 1Over its local optimum · 1

Gauth PLUS - Monthly

13% near optimum · 8 prices
Well under its local optimum · 5Under its local optimum · 1Near its local optimum · 1Over its local optimum · 1

Annual - 3Day Trial (Special Offer)

0% near optimum · 6 prices
Well under its local optimum · 6
14 more products in this audit.

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Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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