Pricing Intelligence Report
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Issued June 18, 2026By MiravaBaseline USA · USDRefreshed Jun 18, 2026
Pricing Score
30/ 100
Off target

Your prices are off in most of the markets we checked.

That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.

Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.

The verdict

You're priced too high in a lot of places.

Over half of what we checked is above what local buying power supports. Cutting prices in those markets typically lifts conversion enough to grow net revenue, not shrink it.

Countries audited
10
of 175+ worldwide
Prices checked
60
Across 6 products and 10 countries
Off-target
42
70% of prices checked
Avg deviation
15.8%
vs the local target price

How your prices stack up

vs the local target price
Strongly underpriced
5
Moderately underpriced
7
Well aligned
18
Moderately overpriced
10
Strongly overpriced
20
Inconsistency check

Markets where pricing pulls in different directions

These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.

  • CanadaModerate spread · 3 bands
  • MexicoModerate spread · 3 bands
  • FranceModerate spread · 3 bands
  • GermanyModerate spread · 3 bands
  • AustraliaSubtle spread · neighbouring bands
Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

Auto-derived from this report's data, not boilerplate.

🇮🇳Biggest overprice: India

Pricing here is roughly 54% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.

🇨🇦Money on the table: Canada

You're priced about 31% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.

🇺🇸Your biggest market: United States of America

United States of America is currently well aligned (0%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.

42 of 60 price checks are off

That's 70% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.

Per product

Across 6 products

Your widely sold products, most markets off target first.

US Number Subscription (1 month)

20% aligned · 10 countries
Priced very low (>15% under target) · 2Priced low (5-15% under target) · 1On target (within ±5%) · 2Priced high (5-15% over target) · 2Priced very high (>15% over target) · 3

Number Subscription (3 month)

20% aligned · 10 countries
Priced low (5-15% under target) · 3On target (within ±5%) · 2Priced high (5-15% over target) · 2Priced very high (>15% over target) · 3

US Number Subscription (6 month)

20% aligned · 10 countries
Priced low (5-15% under target) · 2On target (within ±5%) · 2Priced high (5-15% over target) · 2Priced very high (>15% over target) · 4

1 Fax Credit

30% aligned · 10 countries
Priced very low (>15% under target) · 3On target (within ±5%) · 3Priced very high (>15% over target) · 4

10 Fax Credits

40% aligned · 10 countries
On target (within ±5%) · 4Priced high (5-15% over target) · 3Priced very high (>15% over target) · 3
1 more product in this audit.
Where you're off the most

Your worst-aligned markets

Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.

Your worst-aligned markets, showing each country, its price deviation from the local target, and its alignment band. Prices are available after you sign up.
MarketDeviation
India
Strongly overpriced
+54%
Australia
Strongly overpriced
+53%
Brazil
Strongly overpriced
+36%
Canada
Strongly underpriced
-31%
Mexico
Strongly overpriced
+19%
France
Strongly underpriced
-17%
Germany
Strongly underpriced
-17%
United Kingdom
Strongly overpriced
+16%
Japan
Moderately overpriced
+13%
Sign up to see the recommended price for each of these markets.
Unlock the full report

You're seeing 10 of 175+ countries.

Sign up free, connect your store, and see the recommended price for every market, mapped to real App Store price tiers. Push the changes live when you approve them.

  • Recommended price for every country
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

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Methodology · Local target prices derived from regional buying power, live exchange rates, and platform tier rulesGenerated by Mirava, automated regional pricing for app makers

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