🇬🇧Biggest overprice: United Kingdom
Its worst price sits over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
57/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're leaving money on the table.
39 of your 45 prices sit below their local optimum, likely revenue you're not collecting. Another 5 sit above their own, pricing buyers out at the top end. Your biggest gap: Japan, well under its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in Japan sits well under its optimum band.
Priced below the band, that's revenue you're not collecting. 5 more markets sit outside their range.
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Countries audited
10
of 175+ worldwide
Prices checked
45
5 products, 10 countries
Off-target
44
98% of prices
Avg deviation
41.3%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 45 prices, not 50. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
26
Below optimum
13
Near optimum
1
Above optimum
5
Far above optimum
0
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market |
|---|
Japan Far below optimum |
France Far below optimum |
Germany Far below optimum |
Mexico Far below optimum |
Brazil Far below optimum |
India Far below optimum |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Inconsistency check
Markets where pricing pulls in different directions
These 3 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- IndiaModerate spread · 3 bands, all below optimum
- BrazilSubtle spread · neighbouring bands, all below optimum
- MexicoSubtle spread · neighbouring bands, all below optimum
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 2 findings come from your own pricing data.
44 of 45 prices are off
That's 98% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Per product
Across 5 products
Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
Premium Update · Every 3 months
0% near optimum · 9 prices
Well under its local optimum · 6Under its local optimum · 2Over its local optimum · 1
Premium Update · Monthly
0% near optimum · 9 prices
Well under its local optimum · 5Under its local optimum · 3Over its local optimum · 1
Premium Update · Every 6 months
0% near optimum · 9 prices
Well under its local optimum · 6Under its local optimum · 2Over its local optimum · 1
Premium Update · Yearly
0% near optimum · 9 prices
Well under its local optimum · 6Under its local optimum · 2Over its local optimum · 1
Premium, pro version for life
11% near optimum · 9 prices
Well under its local optimum · 3Under its local optimum · 4Near its local optimum · 1Over its local optimum · 1
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
- The exact price to charge where you're furthest off
- Scored across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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