🇦🇺Your biggest market: Australia
Australia is your biggest market, and it's the one this report opens on. One tier here usually beats fixing a dozen smaller markets.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 6 markets. Create a free account to run the same check on your full catalog.
Nothing changes in your store. You approve every price yourself.
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Not your app? Run a free audit on yoursPricing Score
59/ 100
Most of your prices miss their local optimum.
Scored across 5 of your markets.
Room to improveYou're pricing buyers out at the top end.
16 of your 20 prices sit above their local optimum, pricing buyers out at the top end. Your biggest gap: Australia, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in all 5 markets in this preview.
In Australia, it's well over its local optimum.
Prices checked
20
4 products, 6 countries
Off-target
16
80% of prices
Avg deviation
22.2%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 5 of your 6 markets.
How your prices stack up
Far below optimum
0
Below optimum
0
Near optimum
4
Above optimum
13
Far above optimum
3
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 6 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
Australia Far above optimum | Locked |
Germany Above optimum | Locked |
France Above optimum | Locked |
United Kingdom Above optimum | Locked |
Canada Above optimum | Locked |
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Your full report, free
This free report covers 6 markets.
We cover 175+ storefronts for customers.
Run this check on your own catalog. Connect your store when you're ready to work on it.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
Your free account includes the sample recommendations above. Additional exact recommendations require Premium.
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More in this audit
Markets where pricing pulls in different directions3 markets pull in different directions3 markets pull in different directions
Markets where pricing pulls in different directions
3 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 3 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaSubtle spread · neighbouring bands, all above optimum
- CanadaSubtle spread · neighbouring bands, all above optimum
- FranceSubtle spread · neighbouring bands, all above optimum
A free account shows your own price next to each market's optimum band.
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What stands out16 of 20 prices are off16 of 20 prices are off
What stands out
16 of 20 prices are off
Findings
What stands out
All 2 findings come from your own pricing data.
16 of 20 prices are off
That's 80% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown4 products · 20% of price checks near optimum4 products · 20% of price checks near optimum
Product breakdown
4 products · 20% of price checks near optimum
Per product
Across 4 products
Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
TBX Yearly Subscription
0% near optimum · 5 prices
Over its local optimum · 4Well over its local optimum · 1
Off The Ball Subscriptions
20% near optimum · 5 prices
Near its local optimum · 1Over its local optimum · 3Well over its local optimum · 1
OTB Podcasts
20% near optimum · 5 prices
Near its local optimum · 1Over its local optimum · 3Well over its local optimum · 1
TBX Monthly Subscription
40% near optimum · 5 prices
Near its local optimum · 2Over its local optimum · 3
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