🇲🇽Money on the table: Mexico
Its worst price sits about 27% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Good Food Magazine
Enjoy the UK's best-selling food magazine wherever you are with our digital edition! Packed with bonus tools to help you get the most from each issue, including bookmarking, recipe search, easy text adjust and dark mode, you'll love how…
App Storeimmediate.co.uk
Pricing Score
76/ 100
Your prices sit close to what these markets carry.
Scored across 9 of your markets.
On trackYour pricing is holding up well across markets.
7 of your 77 price checks sit below the range their markets carry. Another 30 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
The verdict
Your worst price in India sits about 30% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 3 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
77
21 products, 10 countries
Off-target
37
48% of price checks
Avg deviation
12.9%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 77 price checks, not 210. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
2
Below range
5
In range
40
Above range
26
Far above range
4
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 30% |
United Kingdom Far above range | 29% |
Mexico Far below range | 27% |
Japan Far below range | 21% |
Brazil Above range | 18% |
Australia Above range | 13% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 7 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- United KingdomModerate spread · 3 bands, all above range
- BrazilWide spread · pulled both ways
- MexicoModerate spread · 3 bands, all below range
- IndiaModerate spread · 3 bands, all above range
- JapanModerate spread · 2 bands, all below range
2 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇬🇧Your biggest market: United Kingdom
The United Kingdom is far above range, about 29% past the top of the range. One tier here usually beats fixing a dozen smaller markets.
37 of 77 price checks are off
That's 48% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 21 products
Your widely sold products, most price checks off target first.
12-Month Subscription
44% in range · 9 price checks
Well under what the market carries · 1Under what the market carries · 1Inside the range the market carries · 4Over what the market carries · 3
6-Month Subscription
29% in range · 7 price checks
Under what the market carries · 3Inside the range the market carries · 2Over what the market carries · 1Well over what the market carries · 1
1-Month Subscription
57% in range · 7 price checks
Under what the market carries · 1Inside the range the market carries · 4Over what the market carries · 1Well over what the market carries · 1
February 2011
60% in range · 5 price checks
Inside the range the market carries · 3Over what the market carries · 2
Good Food
60% in range · 5 price checks
Inside the range the market carries · 3Over what the market carries · 2
16 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
Free · No credit card
No spam. Just the link.