Pricing Intelligence ReportBy Mirava

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App Storeone.google.comLast updated on September 8, 2026By Mirava

Pricing Score

50/ 100

Most of your prices miss their local optimum.

Scored across 9 of your markets.

Room to improve

You're pricing buyers out at the top end.

658 of your 751 prices sit above their local optimum, pricing buyers out at the top end. One more sits below its own, likely revenue you're not collecting. Your biggest gap: Brazil, well over its optimum band.

Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price in Brazil sits well over its optimum band.

Priced above the band, buyers quietly drop off at the top end. 3 more markets sit outside their range.

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Countries audited

of 175+ worldwide

Prices checked

751

87 products, 10 countries

Off-target

659

88% of prices

Avg deviation

39.9%

vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 751 prices, not 870. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below optimum

Below optimum

Near optimum

Above optimum

386

Far above optimum

272

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.

Your markets furthest from optimum. Each market and how its price is graded. The exact price to charge isn't shown on this page.
Market
Brazil Far above optimum
India Far above optimum
Mexico Far above optimum
Australia Far above optimum
Japan Above optimum
Germany Above optimum

Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.

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Inconsistency check

Markets where pricing pulls in different directions

These 6 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

CanadaWide spread · pulled both ways
GermanySubtle spread · neighbouring bands, all above optimum
FranceSubtle spread · neighbouring bands, all above optimum
United KingdomSubtle spread · neighbouring bands, all above optimum
JapanSubtle spread · neighbouring bands, all above optimum

1 more market shows the same drift in this preview.

Unlock the report to see which products are pulling each market in opposite directions.

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Findings

What stands out

All 2 findings come from your own pricing data.

🇺🇸Your biggest market: United States of America

Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.

659 of 751 prices are off

That's 88% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report puts a price on your widest gaps.

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Per product