🇬🇧Biggest overprice: United Kingdom
Its worst price sits about 5% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
60/ 100
Several of your price checks sit away from what their markets carry.
Scored across 9 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
11 of your 18 price checks sit below the range their markets carry. Another 2 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 13 of your 18 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Brazil sits about 58% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 6 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
18
1 product, 10 countries
Off-target
13
72% of price checks
Avg deviation
28.6%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
7
Below range
4
In range
5
Above range
2
Far above range
0
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Brazil Far below range | 58% |
Japan Far below range | 56% |
Germany Far below range | 54% |
France Far below range | 54% |
Mexico Far below range | 51% |
India Far below range | 34% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 9 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilWide spread · pulled both ways
- CanadaModerate spread · 2 bands, all below range
- JapanModerate spread · 2 bands, all below range
- MexicoModerate spread · 2 bands, all below range
- AustraliaSubtle spread · neighbouring bands, all below range
4 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
13 of 18 price checks are off
That's 72% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Product breakdown
Premium Subscription
28% in range · 18 price checks
Well under what the market carries · 7Under what the market carries · 4Inside the range the market carries · 5Over what the market carries · 2
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- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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