🇯🇵Money on the table: Japan
Its worst price sits about 51% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
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Several of your price checks sit away from what their markets carry.
Scored across 9 of your markets.
Room to improve22 of your 369 price checks sit below the range their markets carry. Another 295 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 317 of your 369 price checks are where the money is. The biggest gaps are just below.
Coming down a tier or two usually grows total revenue, not the other way around. 7 more markets have a price this far out.
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 369 price checks, not 410. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 165% |
Brazil Far above range | 124% |
Mexico Far above range | 101% |
Australia Far above range | 52% |
Japan Far below range | 51% |
Germany Far above range | 40% |
These 9 previewed markets don't have one pricing story. In each of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
4 more markets show the same drift in this preview.
All 3 findings come from your own pricing data.
Its worst price sits about 51% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Canada is above range, about 16% past the top of the range. One tier here usually beats fixing a dozen smaller markets.
That's 86% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Your widely sold products, most price checks off target first.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
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