🇩🇪Biggest overprice: Germany
Pricing here is roughly 1769% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Pricing Score
7/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're priced too high in a lot of places.
Over half of what we checked is above what local buying power supports. Cutting prices in those markets typically lifts conversion enough to grow net revenue, not shrink it.
Countries audited
10
of 175+ worldwide
Prices checked
70
Across 25 products and 10 countries
Off-target
65
93% of prices checked
Avg deviation
153.7%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
20
Moderately underpriced
0
Well aligned
5
Moderately overpriced
2
Strongly overpriced
43
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- JapanExtreme spread · far high & far low
- CanadaExtreme spread · far high & far low
- United States of AmericaExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
- BrazilExtreme spread · far high & far low
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇲🇽Money on the table: Mexico
You're priced about 98% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
65 of 70 price checks are off
That's 93% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 25 products
Your widely sold products, most markets off target first.
Unlimited access
6% aligned · 18 countries
Priced very low (>15% under target) · 7On target (within ±5%) · 1Priced high (5-15% over target) · 2Priced very high (>15% over target) · 8
Theme Cherry Blossom
17% aligned · 6 countries
On target (within ±5%) · 1Priced very high (>15% over target) · 5
Theme cotton candy dark
17% aligned · 6 countries
On target (within ±5%) · 1Priced very high (>15% over target) · 5
Theme cotton candy
17% aligned · 6 countries
On target (within ±5%) · 1Priced very high (>15% over target) · 5
Theme beige
17% aligned · 6 countries
On target (within ±5%) · 1Priced very high (>15% over target) · 5
20 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Germany Strongly overpriced | +1769% |
India Strongly overpriced | +1148% |
Brazil Strongly overpriced | +1069% |
Australia Strongly overpriced | +249% |
Japan Strongly overpriced | +239% |
France Strongly overpriced | +131% |
Canada Strongly overpriced | +126% |
Mexico Strongly underpriced | -98% |
United Kingdom Strongly underpriced | -88% |
United States of America Strongly underpriced | -88% |
Sign up to see the recommended price for each of these markets.
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- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
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