🇯🇵Money on the table: Japan
Its worst price sits under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
הארץ - חדשות | Haaretz
אפליקציית הארץ מביאה לכם את מיטב התכנים של העיתון האיכותי בישראל: חדשות בזמן אמת, ניתוחים ומאמרים של מיטב הפרשנים בישראל, מתכונים, ביקורות סרטים, סדרות טלוויזיה, ספרים ומסעדות, כתבות מגזין ופנאי, האזנה לפודקאסטים, סיקור עולם הספורט,…
Prepared for the הארץ team
We checked your prices in 10 markets. Claim it and your account opens with this report already inside.
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Not your app? Run a free audit on yoursPricing Score
71/ 100
Most of your prices miss their local optimum.
Scored across 8 of your markets.
Room to improveYou're pricing buyers out at the top end.
32 of your 77 prices sit above their local optimum, pricing buyers out at the top end. Another 26 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in 4 of the 8 markets in this preview.
In India, it's well over its local optimum.
Prices checked
77
17 products, 10 countries
Off-target
58
75% of prices
Avg deviation
19.3%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 8 of your 10 markets.
How your prices stack up
Far below optimum
0
Below optimum
26
Near optimum
19
Above optimum
25
Far above optimum
7
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
Brazil Above optimum | Locked |
Japan Below optimum | Locked |
France Below optimum | Locked |
Australia Above optimum | Locked |
United Kingdom Above optimum | Locked |
Plus 1 more off-target market. Sign up to see the exact price to charge where you're furthest off.
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This free report covers 10 markets.
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- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
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More in this audit
Markets where pricing pulls in different directions5 markets pull in different directions5 markets pull in different directions
Markets where pricing pulls in different directions
5 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. In 2 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- United KingdomWide spread · pulled both ways
- JapanWide spread · pulled both ways
- CanadaSubtle spread · neighbouring bands, all below optimum
- FranceSubtle spread · neighbouring bands, all below optimum
- IndiaSubtle spread · neighbouring bands, all above optimum
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out58 of 77 prices are off58 of 77 prices are off
What stands out
58 of 77 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
58 of 77 prices are off
That's 75% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown17 products · 25% of price checks near optimum17 products · 25% of price checks near optimum
Product breakdown
17 products · 25% of price checks near optimum
Per product
Across 17 products
Your widely sold products, most prices outside their optimum band first.
Unlimited access for Haaretz
0% near optimum · 7 prices
Under its local optimum · 4Over its local optimum · 2Well over its local optimum · 1
Haaretz Hebrew Edition for iPhone
25% near optimum · 8 prices
Under its local optimum · 3Near its local optimum · 2Over its local optimum · 2Well over its local optimum · 1
מינוי חודשי להארץ
25% near optimum · 8 prices
Under its local optimum · 3Near its local optimum · 2Over its local optimum · 2Well over its local optimum · 1
מינוי שנתי להארץ
25% near optimum · 8 prices
Under its local optimum · 3Near its local optimum · 2Over its local optimum · 2Well over its local optimum · 1
מנוי שנתי להארץ עם הטבה
29% near optimum · 7 prices
Under its local optimum · 3Near its local optimum · 2Over its local optimum · 2
12 more products in this audit.
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