🇮🇳Biggest overprice: India
Its worst price sits about 37% over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Pricing Score
58/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're leaving money on the table.
13 of your 25 prices sit below their local optimum, likely revenue you're not collecting. Another 6 sit above their own, pricing buyers out at the top end. Your biggest gap: Brazil, 77% under its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in Brazil sits about 77% under its optimum band.
A small nudge up usually lifts ARPU without losing customers. 3 more markets have a price this far out.
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Countries audited
10
of 175+ worldwide
Prices checked
25
3 products, 10 countries
Off-target
19
76% of prices
Avg deviation
29.7%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 25 prices, not 30. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
8
Below optimum
5
Near optimum
6
Above optimum
5
Far above optimum
1
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
Brazil Far below optimum | 77% |
Japan Far below optimum | 68% |
Mexico Far below optimum | 57% |
India Far above optimum | 37% |
Australia Above optimum | 10% |
Germany Below optimum | 8% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
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Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- IndiaExtreme spread · far high & far low
- AustraliaSubtle spread · neighbouring bands, all above optimum
- GermanySubtle spread · neighbouring bands, all below optimum
- FranceSubtle spread · neighbouring bands, all below optimum
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 2 findings come from your own pricing data.
19 of 25 prices are off
That's 76% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
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Per product
Across 3 products
Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
Monthly Premium
13% near optimum · 8 prices
Well under its local optimum · 2Under its local optimum · 3Near its local optimum · 1Over its local optimum · 2
Premium Chapters
33% near optimum · 9 prices
Well under its local optimum · 3Near its local optimum · 3Over its local optimum · 2Well over its local optimum · 1
Yearly Premium
25% near optimum · 8 prices
Well under its local optimum · 3Under its local optimum · 2Near its local optimum · 2Over its local optimum · 1
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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