🇦🇺Biggest overprice: Australia
Pricing here is roughly 776% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Headspace: Sleep & Meditation
Welcome to Headspace, your expert-led guide to mental health, mindfulness, and meditation. Whether you're navigating stress, anxiety, sleep trouble, or life’s ups and downs, Headspace is here to support you.
App Storeheadspace.com
Pricing Score
13/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're leaving money on the table in several markets.
A bunch of storefronts are priced below what they could carry. Nudging them up usually grows ARPU without meaningful churn.
Countries audited
10
of 175+ worldwide
Prices checked
100
Across 4 products and 10 countries
Off-target
87
87% of prices checked
Avg deviation
88.3%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
62
Moderately underpriced
8
Well aligned
13
Moderately overpriced
2
Strongly overpriced
15
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- AustraliaExtreme spread · far high & far low
- CanadaExtreme spread · far high & far low
- United KingdomExtreme spread · far high & far low
- United States of AmericaExtreme spread · far high & far low
- BrazilExtreme spread · far high & far low
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇮🇳Money on the table: India
You're priced about 98% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
🇺🇸Your biggest market: United States of America
United States of America is currently strongly overpriced (+631%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.
87 of 100 price checks are off
That's 87% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 4 products
Products sold in most markets come first, then ranked by how many of their markets are priced off target.
Headspace
3% aligned · 30 countries
Priced very low (>15% under target) · 26Priced low (5-15% under target) · 2On target (within ±5%) · 1Priced very high (>15% over target) · 1
Annual Subscription
13% aligned · 24 countries
Priced very low (>15% under target) · 18Priced low (5-15% under target) · 2On target (within ±5%) · 3Priced high (5-15% over target) · 1
Headspace Plus
14% aligned · 22 countries
Priced very low (>15% under target) · 6Priced low (5-15% under target) · 1On target (within ±5%) · 3Priced very high (>15% over target) · 12
Monthly Subscription
25% aligned · 24 countries
Priced very low (>15% under target) · 12Priced low (5-15% under target) · 3On target (within ±5%) · 6Priced high (5-15% over target) · 1Priced very high (>15% over target) · 2
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Australia Strongly overpriced | +776% |
United States of America Strongly overpriced | +631% |
Canada Strongly overpriced | +591% |
United Kingdom Strongly overpriced | +573% |
France Strongly overpriced | +505% |
Germany Strongly overpriced | +505% |
Mexico Strongly overpriced | +238% |
Japan Strongly overpriced | +148% |
Brazil Strongly overpriced | +120% |
India Strongly underpriced | -98% |
Sign up to see the recommended price for each of these markets.
Unlock the full report
You're seeing 10 of 175+ countries.
Sign up free, connect your store, and see the recommended price for every market, mapped to real App Store price tiers. Push the changes live when you approve them.
- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
Free · No credit card
Not ready? We'll email you a link to this report — no signup required.
Email me this report
We'll email you a link to this report. No spam.