🇯🇵Money on the table: Japan
Its worst price sits about 99% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
DEVELOPED IN COLLABORATION WITH STANFORD UNIVERSITY SCHOOL OF MEDICINE & IN PARTNERSHIP WITH DR. LACY E.
Your prices sit well away from what these markets carry.
Scored across 9 of your markets.
Off target4 of your 18 price checks sit below the range their markets carry. Another 14 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. All of your price checks are costing you money. The worst are ranked just below.
Coming down a tier or two usually grows total revenue, not the other way around. 5 more markets have a price this far out.
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 18 price checks, not 100. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 482% |
Brazil Far above range | 203% |
Japan Far below range | 99% |
Mexico Far below range | 88% |
Australia Far above range | 35% |
Canada Far above range | 21% |
All 3 findings come from your own pricing data.
Its worst price sits about 99% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
That's 100% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Your widely sold products, most price checks off target first.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
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