🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
Pricing Intelligence ReportBy Mirava
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Pricing Score
39/ 100
Most of your prices are well off their local optimum.
Scored across 168 of your markets.
Off targetMost of your prices are off their optimum band.
394 of your 507 prices sit above their local optimum, pricing buyers out at the top end. Another 83 sit below their own, likely revenue you're not collecting. One to start with: Nigeria, well over its optimum band.
477 of your 507 prices are costing you money. The worst are ranked below. Start with the top three.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in Nigeria sits well over its optimum band.
Priced above the band, buyers quietly drop off at the top end. 9 more markets sit outside their range.
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Countries audited
170
of 175+ worldwide
Prices checked
507
28 products, 170 countries
Off-target
477
94% of prices
Avg deviation
85.6%
vs the local target price
Countries audited counts all 170 markets we analyzed. The score above covers the 168 we could measure. We checked 507 prices, not 4760. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
73
Below optimum
10
Near optimum
30
Above optimum
23
Far above optimum
371
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Off optimum
Your markets off optimum
All 10 markets in this preview sit off their local optimum. Ordered by how far each market sits past its band. The further out, the more it costs you.
| Market |
|---|
Nigeria Far above optimum |
Benin Far above optimum |
Cameroon Far above optimum |
Senegal Far above optimum |
Uganda Far above optimum |
United Republic of Tanzania Far above optimum |
Plus 4 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Findings
What stands out
All 2 findings come from your own pricing data.
477 of 507 prices are off
That's 94% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Per product
Across 28 products
Your widely sold products, most prices outside their optimum band first.
$2.99 gear products
3% near optimum · 78 prices
Well under its local optimum · 1Under its local optimum · 1Near its local optimum · 2Over its local optimum · 2Well over its local optimum · 72
$0.99 gear products (2)
15% near optimum · 66 prices
Under its local optimum · 1Near its local optimum · 10Well over its local optimum · 55
$1.99 gear products
3% near optimum · 39 prices
Well under its local optimum · 1Under its local optimum · 1Near its local optimum · 1Over its local optimum · 4Well over its local optimum · 32
$79.99 gear products
0% near optimum · 36 prices
Well under its local optimum · 7Well over its local optimum · 29
$54.99 gear products
0% near optimum · 27 prices
Well under its local optimum · 5Over its local optimum · 1Well over its local optimum · 21
23 more products in this audit.
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Unlock the full report
You're seeing your 10 worst markets of the 170 we audited.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
- The exact price to charge where you're furthest off
- Scored across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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