🇧🇷Biggest overprice: Brazil
Pricing here is roughly 616% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
7/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
Pricing is all over the place, in both directions.
Some markets are too high, others too low. That usually means there isn't one consistent strategy. Aligning everything to a single regional pricing model tends to unlock immediate revenue.
Countries audited
10
of 175+ worldwide
Prices checked
100
Across 1 product and 10 countries
Off-target
93
93% of prices checked
Avg deviation
85.5%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
39
Moderately underpriced
5
Well aligned
7
Moderately overpriced
6
Strongly overpriced
43
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- GermanyExtreme spread · far high & far low
- FranceExtreme spread · far high & far low
- CanadaExtreme spread · far high & far low
- JapanExtreme spread · far high & far low
- MexicoExtreme spread · far high & far low
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
93 of 100 price checks are off
That's 93% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Product breakdown
Exclusive bundles and boosters
7% aligned · 100 countries
Priced very low (>15% under target) · 39Priced low (5-15% under target) · 5On target (within ±5%) · 7Priced high (5-15% over target) · 6Priced very high (>15% over target) · 43
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Brazil Strongly overpriced | +616% |
Japan Strongly overpriced | +579% |
Mexico Strongly overpriced | +528% |
Germany Strongly overpriced | +526% |
India Strongly overpriced | +381% |
United Kingdom Strongly overpriced | +262% |
France Strongly overpriced | +213% |
Australia Strongly overpriced | +186% |
United States of America Strongly overpriced | +150% |
Canada Strongly overpriced | +115% |
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- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
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