🇦🇺Biggest overprice: Australia
Its worst price sits about 19% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Hilo Blood Pressure Companion
EFFORTLESS 24/7 BLOOD PRESSURE MONITORING Step into the future of blood pressure monitoring with the Hilo Band, a clinically validated and certified medical device. Effortlessly capturing approximately 50 measurements in 24 hours, the…
App Storehilo.com
This app isn't sold on the US App Store, so we used its prices in the United Kingdom as a reference instead.
Pricing Score
75/ 100
Based on 4 markets, so read it as a first look.
On trackYour pricing is holding up well across markets.
5 of your 8 price checks sit below the range their markets carry. One more sits above its own range, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
The verdict
Your worst price in Germany sits about 21% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. One more market has a price this far out.
Countries audited
5
of 175+ worldwide
Price checks
8
2 products, 5 countries
Off-target
6
75% of price checks
Avg deviation
18.0%
vs the local target price
Countries audited counts all 5 markets we analyzed. The score above covers the 4 we could measure. We ran 8 price checks, not 10. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
2
Below range
3
In range
2
Above range
1
Far above range
0
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 5 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Germany Far below range | 21% |
France Far below range | 21% |
Australia Above range | 19% |
Canada Below range | 8% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaSubtle spread · neighbouring bands, all above range
- CanadaSubtle spread · neighbouring bands, all below range
- GermanySubtle spread · neighbouring bands, all below range
- FranceSubtle spread · neighbouring bands, all below range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
6 of 8 price checks are off
That's 75% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 2 products
Products sold in most markets come first, then ranked by how many of their price checks land outside the range.
Hilo Membership · Monthly
0% in range · 4 price checks
Under what the market carries · 3Over what the market carries · 1
Hilo Membership · Yearly
50% in range · 4 price checks
Well under what the market carries · 2Inside the range the market carries · 2
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- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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