🇨🇦Money on the table: Canada
Its worst price sits about 25% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
68/ 100
Several of your price checks sit away from what their markets carry.
Scored across 8 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
135 of your 2024 price checks sit below the range their markets carry. Another 896 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 1031 of your 2024 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Brazil sits about 109% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 6 more markets have a price this far out.
Countries audited
9
of 175+ worldwide
Price checks
2024
253 products, 9 countries
Off-target
1031
51% of price checks
Avg deviation
22.7%
vs the local target price
Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. We ran 2024 price checks, not 2277. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
16
Below range
119
In range
993
Above range
342
Far above range
554
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 9 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Brazil Far above range | 109% |
Mexico Far above range | 92% |
Germany Far above range | 26% |
Australia Far above range | 26% |
Japan Far above range | 26% |
Canada Far below range | 25% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In 2 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- JapanExtreme spread · far high & far low
- CanadaWide spread · pulled both ways
- AustraliaModerate spread · 3 bands, all above range
- BrazilModerate spread · 3 bands, all above range
- GermanyModerate spread · 3 bands, all above range
3 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
1031 of 2024 price checks are off
That's 51% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 253 products
Your widely sold products, most price checks off target first.
300 coins
0% in range · 9 price checks
Over what the market carries · 7Well over what the market carries · 2
Profile boost · Every 7 days (2)
11% in range · 9 price checks
Inside the range the market carries · 1Over what the market carries · 6Well over what the market carries · 2
Profile boost · Every 7 days (3)
11% in range · 9 price checks
Inside the range the market carries · 1Over what the market carries · 6Well over what the market carries · 2
Hily Premium. 3 days FREE · Every 7 days
0% in range · 8 price checks
Over what the market carries · 3Well over what the market carries · 5
1-week Hily Premium
0% in range · 8 price checks
Over what the market carries · 3Well over what the market carries · 5
248 more products in this audit.
Unlock the full report
You're seeing all 9 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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