🇦🇺Biggest overprice: Australia
Its worst price sits about 68% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Home Garden Lulu & Terrarium
Home Garden Lulu is a cozy greenhouse simulator in kawaii and forest style. In this game you can create a beautiful garden with frogs, rare flowers and plants.
App Storealteniagame.com
Pricing Score
70/ 100
Several of your price checks sit away from what their markets carry.
Scored across 8 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
17 of your 141 price checks sit below the range their markets carry. Another 67 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 84 of your 141 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in the United Kingdom sits about 68% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 5 more markets have a price this far out.
Countries audited
9
of 175+ worldwide
Price checks
141
31 products, 9 countries
Off-target
84
60% of price checks
Avg deviation
20.1%
vs the local target price
1 country couldn't be analyzed — we don't have a Mirava Index or live exchange rate for it yet, so it's left out of the scores above rather than guessed at.
Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. We ran 141 price checks, not 279. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
2
Below range
15
In range
57
Above range
37
Far above range
30
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 9 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
United Kingdom Far below range | 68% |
Australia Far above range | 68% |
India Far above range | 65% |
Mexico Far above range | 26% |
Japan Far above range | 22% |
Canada Far below range | 20% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. In 2 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaWide spread · pulled both ways
- United KingdomWide spread · pulled both ways
- MexicoModerate spread · 3 bands, all above range
- JapanModerate spread · 3 bands, all above range
- AustraliaModerate spread · 2 bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
84 of 141 price checks are off
That's 60% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 31 products
Your widely sold products, most price checks off target first.
Frog collector loves garden
29% in range · 7 price checks
Inside the range the market carries · 2Over what the market carries · 3Well over what the market carries · 2
Green and Pink Ticket
17% in range · 6 price checks
Inside the range the market carries · 1Over what the market carries · 3Well over what the market carries · 2
17 000 coins
43% in range · 7 price checks
Under what the market carries · 1Inside the range the market carries · 3Over what the market carries · 2Well over what the market carries · 1
Both Ticket
43% in range · 7 price checks
Under what the market carries · 1Inside the range the market carries · 3Over what the market carries · 2Well over what the market carries · 1
Frog Ticket
43% in range · 7 price checks
Under what the market carries · 1Inside the range the market carries · 3Over what the market carries · 3
26 more products in this audit.
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- Mapped to real App Store tiers
- Revenue-impact estimate
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