🇯🇵Your biggest market: Japan
Japan is far above optimum, about 30% over its optimum band. One tier here usually beats fixing a dozen smaller markets.
Pricing Intelligence ReportBy Mirava
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Pricing Score
67/ 100
Most of your prices miss their local optimum.
Scored across 5 of your markets.
Room to improveYou're pricing buyers out at the top end.
96 of your 135 prices sit above their local optimum, pricing buyers out at the top end. Your biggest gap: Mexico, 66% over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in Mexico sits about 66% over its optimum band.
Coming down a tier or two usually grows total revenue, not the other way around. 2 more markets have a price this far out.
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Countries audited
6
of 175+ worldwide
Prices checked
135
27 products, 6 countries
Off-target
96
71% of prices
Avg deviation
32.1%
vs the local target price
4 countries couldn't be analyzed — we don't have a Mirava Index or live exchange rate for them yet, so they're left out of the scores above rather than guessed at.
Countries audited counts all 6 markets we analyzed. The score above covers the 5 we could measure. We checked 135 prices, not 162. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
0
Below optimum
0
Near optimum
39
Above optimum
52
Far above optimum
44
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 6 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
Mexico Far above optimum | 66% |
Australia Far above optimum | 58% |
Japan Far above optimum | 30% |
Canada Above optimum | 16% |
United Kingdom Above optimum | 14% |
Sign up to see the recommended price for each of these markets.
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Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- JapanModerate spread · 3 bands, all above optimum
- AustraliaSubtle spread · neighbouring bands, all above optimum
- CanadaSubtle spread · neighbouring bands, all above optimum
- United KingdomSubtle spread · neighbouring bands, all above optimum
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 2 findings come from your own pricing data.
96 of 135 prices are off
That's 71% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
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Per product
Across 27 products
Your widely sold products, most prices outside their optimum band first.
Support Pack
0% near optimum · 5 prices
Over its local optimum · 4Well over its local optimum · 1
Express Supply Pass
20% near optimum · 5 prices
Near its local optimum · 1Over its local optimum · 2Well over its local optimum · 2
Oneiric Shard ×980
20% near optimum · 5 prices
Near its local optimum · 1Over its local optimum · 3Well over its local optimum · 1
Oneiric Shard ×1980
20% near optimum · 5 prices
Near its local optimum · 1Over its local optimum · 2Well over its local optimum · 2
Oneiric Shard ×300
20% near optimum · 5 prices
Near its local optimum · 1Over its local optimum · 2Well over its local optimum · 2
22 more products in this audit.
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Unlock the full report
You're seeing all 6 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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