Pricing Intelligence Report
Housecall Pro: Field Service icon

Housecall Pro: Field Service

Housecall Pro is the top-rated field service management platform built to help run & grow your home services business from the palm of your hand. Save hours a week by going paperless, so you can work on your business, not just for your…

App Storehousecallpro.comLast updated on October 1, 2026By Mirava

Prepared for the Housecall Pro team

We checked your prices in 2 markets. Create a free account to run the same check on your full catalog.

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Pricing Score
72/ 100

Based on 1 market, so read it as a first look.

Room to improve

You're pricing buyers out in your one market.

6 of your 10 prices sit above their local optimum, pricing buyers out at the top end. Your biggest gap: Canada, over its optimum band.

Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price is too high in the one market in this preview.

In Canada, it's over its local optimum.

Prices checked
10
10 products, 2 countries
Off-target
6
60% of prices
Avg deviation
12.2%
vs the local target price

See the exact price to charge for your biggest gap.

Nothing changes in your store. You review every recommendation first and push it live only when you approve.

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Scored across 1 of your 2 markets.

How your prices stack up

Far below optimum
0
Below optimum
0
Near optimum
4
Above optimum
6
Far above optimum
0

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Of the 2 markets we checked, this one sits furthest past its optimum band. The further out, the more it costs you.

Your markets furthest from optimum. Each market and how its price is graded. The exact price to charge isn't shown on this page. The Local optimum column is locked; exact figures for your biggest gaps unlock after free signup.
MarketLocal optimum
Canada
Above optimum
Locked
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Your full report, free

This free report covers 2 markets.

We cover 175+ storefronts for customers.

Run this check on your own catalog. Connect your store when you're ready to work on it.

  • Status for every market we score, 175+ worldwide
  • Exact local optimum for your biggest gap
  • Revenue-impact estimate
  • Push changes live only when you approve them

Your free account includes the sample recommendation above. Additional exact recommendations require Premium.

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More in this audit

Markets where pricing pulls in different directions
1 market pulls in different directions
Inconsistency check

Markets where pricing pulls in different directions

This market doesn't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in that storefront. Aligning the outliers is one of the easiest fixes in this report.

  • CanadaSubtle spread · neighbouring bands, all above optimum
A free account shows your own price next to each market's optimum band.

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What stands out
6 of 10 prices are off
Findings

What stands out

All 2 findings come from your own pricing data.

🇺🇸Your biggest market: United States of America

Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.

6 of 10 prices are off

That's 60% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report puts a price on your widest gaps.

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Product breakdown
10 products · 40% of price checks near optimum
Per product

Across 10 products

Your widely sold products, most prices outside their optimum band first.

Basic · Monthly

0% near optimum · 1 price
Over its local optimum · 1

Essentials

0% near optimum · 1 price
Over its local optimum · 1

Modern Plan

0% near optimum · 1 price
Over its local optimum · 1

HouseCall Pro Grow Plan · Monthly

0% near optimum · 1 price
Over its local optimum · 1

HouseCall Pro Starter Plan

0% near optimum · 1 price
Over its local optimum · 1
5 more products in this audit.

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Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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