🇮🇳Biggest overprice: India
Pricing here is roughly 1423% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
26/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
Pricing is all over the place, in both directions.
Some markets are too high, others too low. That usually means there isn't one consistent strategy. Aligning everything to a single regional pricing model tends to unlock immediate revenue.
Countries audited
10
of 175+ worldwide
Prices checked
100
Across 5 products and 10 countries
Off-target
74
74% of prices checked
Avg deviation
187.5%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
23
Moderately underpriced
9
Well aligned
26
Moderately overpriced
14
Strongly overpriced
28
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- AustraliaExtreme spread · far high & far low
- JapanExtreme spread · far high & far low
- GermanyExtreme spread · far high & far low
- MexicoModerate spread · 3 bands
- United KingdomModerate spread · 3 bands
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇫🇷Money on the table: France
You're priced about 100% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
🇺🇸Your biggest market: United States of America
United States of America is currently strongly overpriced (+891%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.
74 of 100 price checks are off
That's 74% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 5 products
Your widely sold products, most markets off target first.
Essentials
28% aligned · 50 countries
Priced very low (>15% under target) · 10Priced low (5-15% under target) · 4On target (within ±5%) · 14Priced high (5-15% over target) · 5Priced very high (>15% over target) · 17
Lite
27% aligned · 45 countries
Priced very low (>15% under target) · 8Priced low (5-15% under target) · 5On target (within ±5%) · 12Priced high (5-15% over target) · 9Priced very high (>15% over target) · 11
Essential
0% aligned · 3 countries
Priced very low (>15% under target) · 3
2 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
India Strongly overpriced | +1423% |
Mexico Strongly overpriced | +1057% |
Australia Strongly overpriced | +1046% |
Japan Strongly overpriced | +1041% |
Brazil Strongly overpriced | +912% |
United States of America Strongly overpriced | +891% |
Canada Strongly overpriced | +761% |
Germany Strongly overpriced | +743% |
France Strongly underpriced | -99% |
United Kingdom Strongly overpriced | +16% |
Sign up to see the recommended price for each of these markets.
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- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
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