Pricing Intelligence Report
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iara.

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App StoreLast updated on October 1, 2026By Mirava

Prepared for the iara. team

We checked your prices in 6 markets. Create a free account to run the same check on your full catalog.

Nothing changes in your store. You approve every price yourself.

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Pricing Score
79/ 100

Your prices sit close to their local optimum.

Scored across 5 of your markets.

On track

Your pricing holds up. 10 prices still leave money on the table.

10 of your 15 prices still sit off their local optimum. The rest are where they should be.

Even well-priced apps usually have a few gaps worth closing. Your last easy wins are ranked below.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price in Australia sits over its optimum band.

Priced above the band, buyers quietly drop off at the top end.

Prices checked
15
3 products, 6 countries
Off-target
10
67% of prices
Avg deviation
15.3%
vs the local target price

See the exact price to charge for your 3 biggest gaps.

Nothing changes in your store. You review every recommendation first and push it live only when you approve.

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Scored across 5 of your 6 markets.

How your prices stack up

Far below optimum
0
Below optimum
1
Near optimum
5
Above optimum
9
Far above optimum
0

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 6 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.

Your markets furthest from optimum. Each market and how its price is graded. The exact price to charge isn't shown on this page. The Local optimum column is locked; exact figures for your biggest gaps unlock after free signup.
MarketLocal optimum
Australia
Above optimum
Locked
United Kingdom
Above optimum
Locked
Canada
Below optimum
Locked
Germany
Above optimum
Locked
Sign up to see the exact price to charge where you're furthest off.

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Your full report, free

This free report covers 6 markets.

We cover 175+ storefronts for customers.

Run this check on your own catalog. Connect your store when you're ready to work on it.

  • Status for every market we score, 175+ worldwide
  • Exact local optimum for your 3 biggest gaps
  • Revenue-impact estimate
  • Push changes live only when you approve them

Your free account includes the sample recommendations above. Additional exact recommendations require Premium.

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More in this audit

Markets where pricing pulls in different directions
1 market pulls in different directions
Inconsistency check

Markets where pricing pulls in different directions

This market doesn't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in that storefront. Aligning the outliers is one of the easiest fixes in this report.

  • CanadaSubtle spread · neighbouring bands, all below optimum
A free account shows your own price next to each market's optimum band.

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What stands out
10 of 15 prices are off
Findings

What stands out

All 3 findings come from your own pricing data.

🇨🇦Money on the table: Canada

Its worst price sits under its optimum band. A small nudge up usually lifts ARPU without losing customers.

🇫🇷Your biggest market: France

France is near its local optimum. Your biggest market is one you don't have to touch.

10 of 15 prices are off

That's 67% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report puts a price on your widest gaps.

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Product breakdown
3 products · 33% of price checks near optimum
Per product

Across 3 products

Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.

Iara Mini Monthly

20% near optimum · 5 prices
Under its local optimum · 1Near its local optimum · 1Over its local optimum · 3

Iara LitePlus Monthly

40% near optimum · 5 prices
Near its local optimum · 2Over its local optimum · 3

Lite Subscription Monthly

40% near optimum · 5 prices
Near its local optimum · 2Over its local optimum · 3
Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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