🇬🇧Biggest overprice: United Kingdom
Its worst price sits over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 10 markets. Claim it and your account opens with this report already inside.
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Not your app? Run a free audit on yoursPricing Score
62/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're leaving money on the table.
36 of your 90 prices sit below their local optimum, likely revenue you're not collecting. Another 29 sit above their own, pricing buyers out at the top end. Your biggest gap: Mexico, well under its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too low in 8 of the 9 markets in this preview.
In Mexico, it's well under its local optimum.
Prices checked
90
26 products, 10 countries
Off-target
65
72% of prices
Avg deviation
33.0%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 9 of your 10 markets.
How your prices stack up
Far below optimum
24
Below optimum
12
Near optimum
25
Above optimum
25
Far above optimum
4
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
Mexico Far below optimum | Locked |
Australia Far below optimum | Locked |
India Far below optimum | Locked |
Brazil Far below optimum | Locked |
France Far below optimum | Locked |
Canada Far below optimum | Locked |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Unlock the full report
This free report covers 10 markets.
We cover 175+ storefronts for customers.
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- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
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More in this audit
Markets where pricing pulls in different directions9 markets pull in different directions9 markets pull in different directions
Markets where pricing pulls in different directions
9 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 9 previewed markets don't have one pricing story. In 4 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaExtreme spread · far high & far low
- BrazilExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
- CanadaModerate spread · 3 bands, all below optimum
- FranceModerate spread · 3 bands, all below optimum
4 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out65 of 90 prices are off65 of 90 prices are off
What stands out
65 of 90 prices are off
Findings
What stands out
All 2 findings come from your own pricing data.
65 of 90 prices are off
That's 72% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown26 products · 28% of price checks near optimum26 products · 28% of price checks near optimum
Product breakdown
26 products · 28% of price checks near optimum
Per product
Across 26 products
Your widely sold products, most prices outside their optimum band first.
Coins 80
17% near optimum · 6 prices
Under its local optimum · 2Near its local optimum · 1Over its local optimum · 1Well over its local optimum · 2
Season Pack Premium (24h)
43% near optimum · 7 prices
Near its local optimum · 3Over its local optimum · 4
80 Coins
20% near optimum · 5 prices
Well under its local optimum · 1Under its local optimum · 2Near its local optimum · 1Over its local optimum · 1
500 Coins
0% near optimum · 4 prices
Well under its local optimum · 2Under its local optimum · 2
Woman Power Pack
0% near optimum · 4 prices
Well under its local optimum · 4
21 more products in this audit.
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