🇧🇷Money on the table: Brazil
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 10 markets. Claim it and your account opens with this report already inside.
Nothing changes in your store. You approve every price yourself.
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Not your app? Run a free audit on yoursPricing Score
68/ 100
Most of your prices miss their local optimum.
Scored across 8 of your markets.
Room to improveYou're leaving money on the table.
30 of your 77 prices sit below their local optimum, likely revenue you're not collecting. Another 21 sit above their own, pricing buyers out at the top end. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too low in 5 of the 8 markets in this preview.
Priced above the band, buyers quietly drop off at the top end. 4 more markets sit outside their range.
Prices checked
77
14 products, 10 countries
Off-target
51
66% of prices
Avg deviation
38.0%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 8 of your 10 markets.
How your prices stack up
Far below optimum
13
Below optimum
17
Near optimum
26
Above optimum
11
Far above optimum
10
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
Brazil Far below optimum | Locked |
Japan Far below optimum | Locked |
Canada Far below optimum | Locked |
Mexico Far below optimum | Locked |
Australia Above optimum | Locked |
Plus 2 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Unlock the full report
This free report covers 10 markets.
We cover 175+ storefronts for customers.
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- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
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More in this audit
Markets where pricing pulls in different directions5 markets pull in different directions5 markets pull in different directions
Markets where pricing pulls in different directions
5 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaModerate spread · 3 bands, all below optimum
- MexicoModerate spread · 3 bands, all below optimum
- JapanModerate spread · 2 bands, all below optimum
- AustraliaSubtle spread · neighbouring bands, all above optimum
- United KingdomSubtle spread · neighbouring bands, all above optimum
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out51 of 77 prices are off51 of 77 prices are off
What stands out
51 of 77 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
51 of 77 prices are off
That's 66% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown14 products · 34% of price checks near optimum14 products · 34% of price checks near optimum
Product breakdown
14 products · 34% of price checks near optimum
Per product
Across 14 products
Your widely sold products, most prices outside their optimum band first.
Seasonal Offer 1 v2
13% near optimum · 8 prices
Well under its local optimum · 3Under its local optimum · 2Near its local optimum · 1Over its local optimum · 1Well over its local optimum · 1
Chain Offer
33% near optimum · 9 prices
Well under its local optimum · 1Under its local optimum · 1Near its local optimum · 3Over its local optimum · 2Well over its local optimum · 2
Season Pass Price 10 Variant 1
25% near optimum · 8 prices
Well under its local optimum · 1Under its local optimum · 2Near its local optimum · 2Over its local optimum · 2Well over its local optimum · 1
Tray of Ingots
38% near optimum · 8 prices
Well under its local optimum · 1Under its local optimum · 2Near its local optimum · 3Over its local optimum · 1Well over its local optimum · 1
Briefcase of Ingots
38% near optimum · 8 prices
Well under its local optimum · 2Under its local optimum · 1Near its local optimum · 3Over its local optimum · 1Well over its local optimum · 1
9 more products in this audit.
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